Caissa K12 & DeKalb County School District Student Recruitment Scope Proposal - May 11, 2026 - DCSD Board Meeting Archive

Dekalb County School District

STUDENT RECRUITMENT CAMPAIGN
Proposal

www.caissak12.com

Contact Info:
Orlando Bridges
Strategic Partnership Executive
901.479.1311
orlando@caissaps.com
STUDENT RECRUITMENT CAMPAIGN
CAMPAIGN GOALS
The primary objective of the recruitment campaign is to significantly boost student enrollment, which
will, in turn, increase the district’s budget. This growth is essential for ensuring the district‘s long-term
sustainability and maintaining the ability to provide high-quality education and resources to all
students. The specific target enrollment numbers and financial goals are detailed in the Key Features
and Pricing section.

Why Choose A Recruitment Campaign?
The competition for students has reached unprecedented levels, and your District is prepared to
leverage its competitive advantages to attract more families and boost student enrollment, and Caissa
K12 is here to help do that. Recognizing that recruitment efforts often begin as early as preschool,
districts have to be committed to initiating outreach with families of preschool and kindergarten-aged
children. Additionally, with new families frequently moving into the area, it is essential to include them
in targeted recruitment efforts, as they are often pursued by competing institutions.

Families are continuously evaluating educational options for their children, which makes students who
have withdrawn from the District or never entered its feeder patterns prime candidates for
re-engagement. By partnering with Caissa K12, the District will adopt a proactive approach to not
only recruit students back but also engage families who may have previously bypassed your District
altogether. This strategy ensures your District remains competitive and successfully grows its student
population.

“Great customer service and branding begins within. “We are so thankful for our interaction with the staff.
And with Caissa’s external communications assistance, My child felt wanted and recruited by the school
my team was able to dedicate more efforts toward district. He is excited again about starting middle
our internal audience.” school and that's how we know we made the right
choice not to transfer!”
Dianne Foletto - Associate Director, Marketing
&Strategic Communications, Round Rock ISD C. Longwood, District Parent

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PERFORMANCE-BASED CONTRACT

We guarantee our results.
Unlike other firms that charge you for activities, we only get paid for actual results. We eliminate the
guesswork from your student recruitment efforts by tracking students by name or unique identification
number to ensure they not only enroll but also attend and stay. The key to this “win-win” contract is
ensuring we receive credit for the students we successfully recruit. Therefore, it is essential that the
District uses its best efforts to assist in locating students and ensures we receive proper credit for our
efforts.

Caissa K12 understands the significant risk and out-of-pocket expenses we incur to recruit students. In
return, the District agrees to work with us to locate enrolled students who may have data reporting
issues, such as misspellings or other common data entry errors. The District further agrees to provide us
with access to enrollment data or to assist in locating students we have recruited. This collaboration is
critical for the success of our performance-based contract.

We do the work for your District and offer personalized service that goes beyond just another
application or dashboard. Our strategic team delivers more than just a plan—we implement a diverse
range of tools to showcase your District’s strengths and get students back into your classrooms. In
partnership with your internal team, we verify the results and work hand-in-hand, on the ground, to
recruit students.

Student Recruitment Goals:

● If there is no cap on student recruitment, Caissa K12 will recruit students based on the goals
determined by the targets.

Tracking Results and Student Identification Numbers
We track our recruitment results using each student’s unique student identifier number that the district
provides to Caissa K12. If a student does not yet have an assigned identifier at the time of
enrollment, the District will update the records and provide the number when it becomes available.

Providing these identifier numbers allows both the District and Caissa K12 to efficiently and
accurately reconcile the contract at the start of the school year. This process is critical, as many
students may share the same name or use nicknames, making it essential to have a precise method of
identifying the students recruited.

Alternative Tracking if No Student ID Numbers Provided
If the District is unable to provide Student ID numbers, we will track students using first and last names
and their grade level. We understand that misspellings of names or minor data entry errors may
occur, which is why we request Student ID numbers for accuracy. However, even in cases where names
may be misspelled, Caissa K12 will still receive credit for the students we recruited, as long as the
names and grade levels correspond to the students enrolled.

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PROGRAM SETUP
The program setup typically takes two (2) to three (3) weeks. During this phase, we collaborate with
the District to identify key enrollment targets and develop effective outreach strategies and
messaging. The primary tasks completed during this setup phase include:

● Workflow approvals ● Review of the enrollment process
● Messaging approvals ● Identification of priority target
● Identification of primary challenges or audiences
barriers to enrolling ● Community and district research
● District reporting setup ● Development of tracking methods and
● Approval of internet landing pages reporting processes
and marketing materials ● Establishment of a District
communications plan

To ensure a smooth and efficient setup process, the District will be responsible for providing timely
feedback and approvals on all workflows, messaging, and materials. We ask that any necessary
edits be communicated within five (5) business days of receipt. If no edits are provided within this
timeframe, we will assume the materials are approved and proceed accordingly. This helps us
maintain the project timeline and ensure that the campaign launches as scheduled.

Utilizing Advanced Technology for Student Data Enhancement
By leveraging state-of-the-art data enhancement technologies, our approach ensures that student
information is accurate, comprehensive, and ready for effective outreach efforts. This commitment to
utilizing the latest in data processing and enrichment helps districts maintain strong communication
channels and engagement with their student communities. With district approval and in full compliance
with all privacy regulations, our methods provide a robust foundation for effective and secure
communication strategies.

Data Enhancement and Verification Pricing
Our data enhancement and verification services, utilizing proprietary software, are included as part
of the guaranteed pricing outlined below. This limited verification ensures accurate and
comprehensive data updates that support our effective outreach efforts. For our internal use, we
retain the enhanced and verified data to continually improve the quality of our outreach.

However, for more comprehensive services — such as data mining, predictive analytics, and access to
enriched contact information for all students — there will be an additional charge. If the district
wishes to receive fully updated and enhanced data for all students for their use, this will incur extra
costs based on the number of students and the timing of the updates.

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1. Data Enhancement and Verification

● Proprietary Software Solutions: Our process begins by utilizing proprietary software
that integrates various public records and verified data sources to locate and confirm current
contact information for students and their families. This ensures that outdated or incomplete
data is updated with the most accurate information available.
● Real-Time Data Validation: The software cross-references information against
authoritative databases to verify the accuracy of email addresses, phone numbers, and
physical addresses. This step reduces the risk of communication failures due to incorrect
contact details.

2. Data Mining and Machine Learning - With District Approval and Privacy Compliance

● Machine Learning Algorithms: We employ machine learning algorithms capable of
scanning large datasets to match and enhance existing student data. This technology identifies
patterns and correlations within the data that reveal updated contact information while
maintaining compliance with privacy laws.
● Predictive Analytics: Using predictive analytics, we forecast changes in contact details
(e.g., relocations) based on demographic trends and other relevant data points. This proactive
approach helps keep data current for future outreach efforts.

3. Data Enrichment Tools - With District Approval and Privacy Compliance

● Third-Party Integrations: Our system may integrate with reputable data enrichment
services that specialize in aggregating updated contact details, social media profiles, and
public information to provide a well-rounded view of each student. This adds value by
enabling more effective and personalized communication.
● Automated Data Matching: Advanced matching algorithms assess current student
records against external databases to locate corresponding updated emails, phone numbers,
and addresses. This automated process ensures high efficiency and minimizes manual labor.

4. Use of Open Data Sources and APIs - With District Approval and Privacy Compliance

● Public and Commercial Data Sources: We access open data and commercial APIs
that pull from publicly available records, such as postal databases and telecommunications
records, to enhance contact information.
● Geolocation and Mapping Tools: For address verification and updates, we use
geolocation technology that confirms the validity of physical addresses and highlights
discrepancies in current records.

5. Data Privacy and Security - see Safety and Security section below

● Compliance with Data Protection Laws: All data enrichment and enhancement
activities are conducted in strict adherence to applicable data privacy regulations, including

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GDPR and CCPA, to safeguard student information and ensure ethical use of data.
● Encryption and Secure Data Handling: Our systems employ high-level encryption
protocols to protect all data processed during the enhancement phase, maintaining
confidentiality and security.

6. AI-Powered Search Engines - With District Approval and Privacy Compliance

● Deep Search Capabilities: Our proprietary software includes AI-powered search
functions that can locate hard-to-find or hidden contact details by crawling digital footprints,
like social media accounts and public records.
● Natural Language Processing (NLP): NLP tools allow us to analyze textual data for
clues that suggest changes in contact information, ensuring comprehensive data updates.

7. Real-Time Updates and Automated Monitoring - With District Approval and Privacy Compliance

● Continuous Monitoring: Our system is equipped with real-time monitoring capabilities
that alert us when a change in contact details is detected, enabling continuous data accuracy
and relevancy.
● Automated Alerts: Stakeholders can receive automated notifications of updated
contact information for proactive outreach planning.
● Update Schedule: Typically, information is updated bi-weekly to the District

NEW STUDENT RECRUITMENT - PHASE 1
The campaign will prioritize grassroots and direct contact recruitment efforts, focusing on building
personal connections with prospective families.

Our team is committed to amplifying the message and values that set your District apart, positioning it
as the most desirable school choice in the area. By showcasing its strengths and reputation, we aim to
enhance the District's standing as a thriving and successful institution, ultimately driving increased
enrollment and generating more revenue. While creating buzz and excitement is important, our
primary goal is to actively engage families, make the ask, and ensure students not only enroll but also
attend the District.

Caissa K12 will collaborate closely with the District to develop impactful recruitment materials.
Campaigns of this nature require flexibility, and we will tailor our strategies to meet the specific goals
of your District. As the national leader in student recruitment campaigns, we will use our discretion to
determine which strategies are most effective based on the target universe and the overall goals for
the campaign. Our recruitment efforts may include, but are not limited to, the following elements: note
that these campaign elements may evolve throughout the process as we continuously evaluate
effectiveness and adjust our approach:

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Unlike typical marketing or advertising efforts, our campaigns go beyond awareness-building; we
focus on tangible results by driving student enrollment. Below, we discuss our 100%
performance-based guarantee, which ensures that the District only pays for students who attend your
District.

All campaign strategies will be coordinated with your team to ensure that our marketing efforts are
cohesive, complementary, and not redundant to the initiatives already in place.

Student Targets Overview
The success of our recruitment campaign is directly tied to the quality and accuracy of the student
target lists. These lists, provided by the District or acquired through external sources, serve as the
foundation for our outreach efforts. By identifying and engaging potential students from these lists, we
can tailor our recruitment strategies to effectively bring them back into the District. Ensuring these lists
are comprehensive and up-to-date is essential to maximizing enrollment and achieving the District’s
goals.

Public school districts experience continuous change due to growth and expansion within their
communities. To ensure alignment with evolving enrollment needs, Caissa K12 will maintain open and
ongoing conversations with the district. As the district's priorities shift, campaign targets can be
adjusted accordingly. Additionally, Caissa K12 will receive credit for students residing in newly
developed subdivisions that emerge during our recruitment efforts.

Below, we discuss the safety, security, and privacy measures we take to protect all data associated
with these lists. For more information, please refer to the Safety and Security section.

District-Approved Student Targets
Based on our discussions with the District, the recruitment campaign will target the following groups of
students. Unless otherwise specified by the District at the time of engagement, all of the following

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student categories will be included, and the District will be charged accordingly for successful
recruitment from these groups:

● All students listed on the District provided student withdrawal data
● Any “No-Show” students identified by the District during the school year
● New families who have recently moved to the area
● Students zoned for the District who are not currently enrolled, including students who attend
charter schools, homeschools, private schools, etc.
● In open enrollment districts, all students who are eligible to attend but not currently enrolled
● Pre-K and/or Kindergarten students who are not yet enrolled in the District
● Siblings of currently enrolled students who themselves do not attend but may be eligible to
enroll

If the District wishes to exclude any of these target groups, this must be communicated before the start
of the campaign.

District Provided Student List
The District agrees to provide three (3) years' worth of student withdrawal data, excluding any
students who are currently enrolled at the time of the implementation stage of the student recruitment
campaign. Caissa K12 will actively recruit from this initial list and receive credit for any students who
return as a result of these efforts. This list is required in order to receive the quoted pricing for student
recruitment services.

The District may also provide Caissa K12 with contact information for students from competing school
districts, expanding the pool of potential recruits. Additionally, Caissa K12 may utilize lists acquired
from external sources, as well as engage families through the other recruitment methods mentioned
earlier.

During the academic year, the District may also share “No-Show” lists with Caissa K12. “No-Show”
students are defined as those who are enrolled by the District but have not yet attended school. We
will work from these lists as provided and count these students as part of the recruited population
under this contract.

Furthermore, we invest substantial resources in recruiting students from both the withdrawal and
“No-Show” lists. It is therefore crucial that the District carefully reviews these lists to ensure no currently
enrolled students are included. If any students on these lists are already attending the District, please
notify us prior to the campaign’s start. If the District provides withdrawal or “No-Show” names and
those students enroll during the target year, Caissa K12 will receive credit for their recruitment.

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Additional Target Lists
In addition to the District-provided withdrawal data, Caissa K12 may also acquire potential target
lists from third-party sources or conduct Freedom of Information Act (FOIA) requests to obtain lists of
other potential student targets. These lists are intended to broaden the reach of the recruitment
campaign and maximize the potential for increased enrollment.

Once these lists are obtained, Caissa K12 will promptly provide them to the District for review. The
District will have five (5) business days to remove any currently enrolled students from the list. If no
edits or removals are communicated within that time frame, we will assume the list does not contain
any current students, and recruitment efforts will begin.

This process ensures that our efforts remain focused on prospective students without disrupting the
District’s currently enrolled families.

To ensure success, the District agrees to provide us with timely updates on potentially recruited
students, with lists provided on the 15th or 30th of each month to allow us to continue engagement
with these families and ensure they attend school; in lieu of the district providing verified lists back
within 15 days, the district can provide Caissa K12 with limited access (view-only) to their
PowerSchool or a similar platform to monitor registration status directly for Phase 1and 2.

PHASE 2: “NO-SHOW” CAMPAIGN (Post-School Start)
Two to three weeks after the start of the school year, we will initiate Phase 2, the “No-Show”
campaign. This campaign targets students who registered for school but did not attend. The
“No-Show” campaign will run until October 31st unless the District requests an extension.

The campaign will begin once the District provides Caissa K12 with an initial list of “No-Show”
students for outreach. This campaign targets students who registered for school but did not attend. We
will employ similar outreach methods, including live calls, texts, door knocking, and other methods, to
encourage attendance. If a student from this list begins attending the District, Caissa K12 will receive
credit for their enrollment.

To ensure success, the District agrees to provide us with timely updates on “No-Show” students, with
lists provided on the 15th and 30th of each month (and more frequently if possible) to allow us to
continue engagement with these families and ensure they attend school; in lieu of the district providing
verified lists back within 15 days, the district can provide Caissa K12 with limited access to their
PowerSchool or a similar platform to monitor registration status directly for Phase 1and 2.

Outreach and Use of District Branding
The District agrees to grant Caissa K12 permission to use its logos, trademarks, and other associated
branding solely for targeted communications and recruitment activities aimed at increasing student
enrollment. This includes, but is not limited to, emails, text messages, digital advertisements, landing
pages, and other communication methods. All messaging created by Caissa K12 will be submitted to
the District for approval prior to distribution.

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In the event that a Caissa K12 link is not embedded on the District’s official webpage, Caissa K12
may create a separate landing page to gather information and engage with families. This landing
page will serve as a portal to collect feedback from parents once the outreach phase is underway,
ensuring that Caissa K12 can effectively track engagement and results.

SAFETY & SECURITY
Protecting student data is our highest priority throughout the recruitment process. Caissa K12 is
committed to maintaining the strictest standards of data privacy and security, in full compliance with
all relevant state and federal regulations, including the Family Educational Rights and Privacy Act
(FERPA) and other applicable privacy laws.

We employ a range of secure, encrypted methods for handling, storing, and transmitting student data.
Our systems are designed to safeguard sensitive information, ensuring that only authorized personnel
have access to student records. All data is stored in encrypted databases, and any data transfers are
done via secure channels to prevent unauthorized access.

Throughout the campaign process, Caissa K12 uses secure systems to track and manage student data.
We maintain detailed records to ensure full transparency and accountability while safeguarding the
privacy of each student. In the event of any data breach, we have protocols in place for immediate
notification and resolution under applicable laws and best practices.

We also collaborate closely with the District to ensure that data privacy policies are strictly adhered
to and that all student data is handled in a manner that meets or exceeds the District’s privacy
standards.

Caissa K12 maintains the following insurance coverages to meet your district requirements:

● Commercial General Liability
● Automobile Liability
● Umbrella Liability
● Workers’ Compensation
● Professional Liability
● Cyber Liability

We are able to furnish Certificates of Insurance upon request.

Caissa K12 Employees
Background Checks: Caissa K12 agrees that, pursuant to Tenn. Code Ann. § 49-5-413 requires any
employee(s) having direct contact with the district-provided student data and those interacting with
families to submit to a fingerprint-based background check, conducted by the Tennessee Bureau of
Investigation or the Federal Bureau of Investigation. Caissa K12 further agrees to require such
employee(s) to submit to a drug test.

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CAMPAIGN TIMELINE
Student Recruitment Campaign activities will begin on a date to be determined by the district and will
continue through the first two weeks after the start of the school year. If there are no revisions, we
anticipate starting implementation on the date indicated by the district. Activities for the No-Show
Campaign will begin two to three weeks after the start of the school year and will run for
approximately 45 days after the first day of school.

SAMPLE STUDENT RECRUITMENT CAMPAIGN SCHEDULE
November to March: Ideal Campaign Launch Period
The most effective time to begin a student recruitment campaign is between November and March.
Launching during this window allows ample time to build momentum and make meaningful contact with
families before the summer break. However, campaigns can begin later, and we are committed to
working with your District to develop a schedule that aligns with your specific timing and needs.

April to May: Direct Contact and Engagement
During this phase, our team focuses heavily on making direct contact with families through various
outreach methods, including live calls, events, text messaging, door-to-door outreach, and more. The
goal is to engage families early and maintain consistent communication throughout the spring, keeping
them informed about the benefits of enrolling in your District.

June to Two Weeks Before School Start: Enrollment Finalization
As the school year approaches, we shift our focus to finalizing enrollments. From June until
approximately two weeks before the start of school, our efforts intensify to ensure that all interested
families complete the enrollment process. This phase is critical for converting interested families into
enrolled students.

Start of School to 2-4 Weeks After the Start of School: Attendance Follow-Up
Following the start of the school year, our team spends 2-4 weeks ensuring that the newly enrolled
students not only start school but also maintain attendance. We monitor attendance closely and follow
up with families to address any potential issues, helping to secure the District’s enrollment goals for the
academic year. It is imperative that the District collaborates with us during this time to inform us which
students have or have not begun attending school. If the District does not provide us with a list of
students we have enrolled who are not attending within the first 10 days of the school year, allowing
us to conduct additional outreach, those students will be deemed attending, and Caissa K12 will
receive credit for their enrollment. However, if the District notifies us after this period that the students
have not actually started attending, we will not receive credit for those students.

CAMPAIGN MAINTENANCE
Six Weeks After Campaign Start: Hand-Off and Pricing Process
Approximately six weeks after the campaign begins, we will initiate the Hand-Off Process, which
occurs every 30 days, typically on the 15th or 30th of each month, depending on the district's

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preferences. During this process, Caissa K12 will submit a group of micro-commitments to the District
for verification on a monthly basis. These are families who have initially agreed to enroll in the District,
which may include families who have expressed interest, begun enrollment, or completed enrollment.

The District plays a critical role in this partnership by informing Caissa K12 of which families have
completed or started the enrollment process. This allows us to assist families in completing their
enrollment and ultimately attending school.

The District will have 15 days following each reporting period (15th or 30th) to notify Caissa K12 of
any barriers to enrollment for these families, such as missing paperwork, signatures, or incomplete
forms. The District will communicate these barriers through the agreed-upon software or method.
Caissa K12 will then reengage with the families who have not completed enrollment to help complete
their enrollment.

If the District does not notify Caissa K12 within the 15-day window, we will assume that the students
are not CURRENT students and are enrolled, and Caissa K12 will receive credit for those students in
the final count that will be invoiced as if they attended the District. If the District does not notify Caissa
K12 within the 15-day window, we will assume that the students are not CURRENT students and are
enrolled, and Caissa K12 will receive credit for those students in the final count that will be invoiced as
if they attended the District. In lieu of the district providing verified lists back within 15 days, the
district can provide Caissa K12 with limited access (view-only) to their PowerSchool or a similar
platform to monitor registration status directly for Phases 1 and 2.

Bi-Weekly Meetings for Progress Monitoring
To ensure smooth progress and have the ability to make necessary adjustments, Caissa K12 and the
District will hold bi-weekly meetings throughout the campaign. These meetings will ensure that all
parties are aligned and that any issues are promptly addressed. Our tracking software will help both
the District and Caissa K12 collaborate effectively, ensuring that every engaged family has the
necessary resources to complete their enrollment in the District.

30 Days After the Start of School: Invoicing and Wrap-Up Report
Thirty (30) days after the start of the school year, all lists of students enrolled and attending should be
finalized, based on the parameters outlined above. At this point, Caissa K12 will issue an invoice
along with a detailed wrap-up report summarizing the campaign’s outcomes for the District.

This payment is due within 30 days (Net 30), as more particularly outlined below. Given the 100%
risk-free guarantee, the District understands that Caissa K12 has expended significant resources
throughout the campaign and should be compensated accordingly within this timeframe.

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WRAP UP REPORTS
At the completion of Phase 1 and Phase 2 of the recruitment campaign, Caissa K12 will provide a
detailed wrap-up report that outlines our efforts in detail. This report can also compile all of the
District's recruitment efforts into a single comprehensive document. Additionally, the report will
include Family Response Data, which Caissa K12 will collect through documented conversations with
families. This data will capture opinions, perceptions, and other relevant information regarding why
families are choosing specific schools.

Upon request, the raw Family Response Data can be provided in report form for an additional fee,
offering valuable insights for the District’s future recruitment and retention strategies.

Caissa K12 is also authorized to submit press releases to local and national media outlets, highlighting
the innovative work of the District and our collaborative efforts. If the District prefers, sample press
releases can be provided, allowing the District to submit them on its own behalf.

ADDITIONAL SERVICES AND EVENTS
Caissa K12 is available to assist with additional services outside this scope, such as participation in
community events, workshops, and other activities that support the District’s recruitment efforts. We
also offer specialized services, including parent, student, and teacher surveys, as well as secret
shopping to gather insights on the District’s strengths and areas for improvement. These additional
services will be provided at an extra cost, which will be determined in collaboration with the District.

For any additional events, services, or surveys, Caissa K12 and the District will work together to create
a detailed task list and establish pricing. To ensure proper planning and execution, the District agrees
to provide Caissa K12 with at least thirty (30) days' notice for such requests.

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TERMS OF AGREEMENT
The Terms of this Agreement ("Term") will commence upon the execution of the contract and last for
one (1) year. Recruitment will be conducted from the beginning date until May 2027. This Agreement
has the option for renewal after the initial term is complete, unless terminated earlier pursuant to the
Term of this Agreement or extended by mutual agreement of the parties.

Fiscal Year and School Year Considerations
Caissa K12 recognizes that the District’s fiscal year and the school year may not always align with the
contract Term. As a result, it is possible that the contract Term may end before the start of the school
year. However, due to the nature of our work and the 100% guarantee, the District agrees to continue
working with Caissa K12 according to the recruitment timeline outlined above, regardless of the
contract Term's end date; and in such event, the Term shall automatically extend through the beginning
of the school year to allow us to complete the campaign. The District further agrees to pay Caissa
K12 for services rendered according to the timeline and the Terms of this Agreement.

If the District requires a contract extension to cover additional time or funds, it is the District’s
responsibility to ensure that this extension is executed in a timely manner.

Early Termination Clause: Performance-Based Contract
The District may terminate this Agreement at any time with thirty (30) days' written notice. However,
the District acknowledges that Caissa K12 will have invested significant resources toward recruiting
new students and elevating the District’s reputation, benefits that are difficult to quantify. Therefore, if
the Agreement is terminated before the completion of the agreed-upon recruitment campaign Term,
the District agrees to the following scaled payment structure:

● Within the First 30 Days: The District is liable for the setup fee.
● 31 to 120 Days: The District is liable for twice the setup fee.
● After 120 Days: The District is liable for four times the setup fee, plus payment for any
students successfully enrolled by Caissa K12.

Upon early termination, Caissa K12 will provide the District with a list of potential new students who
are in the recruitment pipeline, allowing the District to continue its own recruitment efforts
independently if desired.

Dispute Resolution
If a dispute arises regarding the services rendered, invoices, or the list of recruited students, the parties
agree to first attempt to resolve the dispute through good-faith negotiation. If the dispute is not
resolved within thirty (30) days, either party may request mediation before pursuing legal remedies.

Modification of Services or Fees
If there is a significant change in the scope of services required or unforeseen costs arise, Caissa K12
reserves the right to modify the fees or services, provided that the District is given written notice of
such changes at least thirty (30) days in advance. Any modifications must be mutually agreed upon.

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Force Majeure
Neither party shall be liable for any failure or delay in performing its obligations under this
Agreement due to circumstances beyond its reasonable control, including but not limited to natural
disasters, pandemics, or government actions. In such cases, the affected party shall notify the other as
soon as possible, and both parties will work together to find a reasonable solution.

The District confirms that the individual signing this Agreement has the proper authority to sign on
behalf of the District.

In the event of litigation relating to this Agreement, the prevailing party shall be entitled to recover
reasonable attorneys' fees and costs from the other party.

This Agreement shall be binding upon, and inure to the benefit of, both the District and Caissa
K12 and their respective successors and assigns.

This Agreement, including all exhibits and attachments, constitutes the entire agreement between the
parties and supersedes all prior or contemporaneous agreements, understandings, and negotiations,
whether oral or written.

Any amendments or modifications to this Agreement must be in writing and signed by both parties.

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions
shall continue in full force and effect.

Offer Good For Forty-Five (45) Days
Due to the dynamic nature of the education sector, changes in market conditions, or other factors
beyond our control, it is essential to ensure the relevance and accuracy of this proposal for both
parties. As such, this proposal is valid for a period of up to 45 days from the date of initial receipt
by the district. After the expiration of these 45 days, Caissa K12 reserves the right to review and, if
necessary, revise the Terms, conditions, and pricing outlined in this proposal.

BILLING AND INVOICING
The setup fee is a one-time payment due at the start of the campaign unless waived or deferred as
part of the contract Term. The remainder of the fee is due upon the successful completion of the
campaign. Since this is a performance-based contract, Caissa K12 is compensated based on the
students we successfully recruit to attend the District.

For students enrolling in the campaign school year outlined in this agreement, Caissa K12 will receive
credit and invoice for those who enroll and attend as a result of our recruitment efforts. To be counted,
students must attend for 30 days. Once this requirement is met, Caissa K12 will be credited for those
students.

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In addition, Caissa K12 will follow the aforementioned hand-off procedure when submitting invoices. If
there are any students that the district does not indicate have a barrier to enrollment within the
15-day reporting period, Caissa K12 will also invoice for these students.

In these campaigns, time is of the essence. In order to receive our services at the listed price per
student, Caissa K12 must have the verified list of recruits no later than 15 days after the required
attendance period. If data is delayed after 15 days, the price increases to an additional $175 per
student.

Invoices are due and payable within thirty (30) days of receipt. Any outstanding invoices or delays in
approving the list of recruited students beyond thirty (30) days from the start of the school year will
accrue interest at the rate of one and one-half percent (1.5%) per month, or the maximum rate
permitted by applicable law, whichever is less, from the due date until payment is received.

OUR EXPERIENCE
We specialize in tailoring to the needs of public school districts and their students. This expertise allows
us to focus on what matters most related to growing and sustaining your student body, in addition to
creating and maintaining a collaborative workforce culture. By conducting extensive research, we’ve
successfully worked with districts in small, urban, and large districts. Here is a sampling of the districts
we have worked with:

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KEY FEATURES & PRICING

Tasks Percentage of Total Student
Recruitment Cost
Training Dedicated Care Team - Includes wages, 8%
bonuses for team members and trainers

Team Support Material - Tracking software, GPS trackers, 10%-25%
route mapping, phones, grassroots implementation materials
(call banking list, walking lists, advertising, event materials).

Payroll and Wages, including field team leads and
staffers, project lead, data recorders, and all associated 50%-60%
tax burdens and benefits where applicable

Per Diem Field Team Members (includes travel and meals) 5%-10%
After Action Review and Final Reporting Meetings with the 2%
District Leadership
Overhead - Insurance, Risk Management, Background 5%
Checks and On-boarding of Team Members

Profit 10%

Setup Fee and Final Billing Adjustment $24,800

To ensure compliance with district requirements and to Waived if signed by May 29, 2026
establish active vendor status, a non-refundable setup fee of
$24,800 will be charged upon execution of this agreement.
This fee covers the administrative process of obtaining
necessary approvals and maintaining active vendor status
within the district.

The setup fee will be deducted from the final invoice at the
conclusion of the project. Should the agreement be
terminated before completion, the setup fee will not be
refunded and will serve as compensation for the efforts
undertaken to secure vendor approval and initiate services.

Maximum number of authorized students allowed to recruit

TOTAL PER STUDENT PRICE: $890

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ADDITIONAL SERVICES
Data Enhancement and Verification Pricing
Prices start at $0.10 per contact, varying by service
type, student count, and update frequency

Detailed Analysis and Presentation of Campaign Findings
This presentation, delivered in-person or virtually,
provides key insights, benchmarking, and strategic
recommendations to enhance school performance,
engagement, and retention through data-driven
evaluation, customer experience assessment, and
actionable improvement strategies, with an
opportunity for Q&A and discussion.