Agenda Item
i. Contract Approval for RFP 26-728 District Graduation Audio Visual Services to Real Eyes Production (Not to Exceed $250,000)
Summary: Presented by: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations
Request: It is requested that the DeKalb County Board of Education approve a contract for RFP 26-728 for District Graduation Audio Visual Services to Real Eyes Production, not to exceed $250,000 for one (1) year term effective April 20, 2026, through April 19, 2027.
Why: This request is for contracted services from Real Eyes Production to provide live audio, video, and staging services for the commencement exercises of all DeKalb County School District ("DCSD") high schools.
Details: The contract provides for Real Eyes Production to provide live audio, video and staging services for graduation commencement exercises. Real Eyes provides a comprehensive solution as well as professional coordination and execution of these services. The graduation event is five (5) days with two (2) days of preparation days prior to the actual graduation services.
This recommendation is for a period of one year, with four one-year renewal options. Real Eyes Entertainment dba Real Eyes Production is located at 4725 Fulton Industrial Blvd SW, Atlanta, GA 30336.
Financial impact: The total budget for these services is allocated from the cost code (100.2100.530000.02011.7000.9990.8010.010.0000) under the Superintendent’s Office General Fund Budget in the amount of $250,000 this fiscal year.
Contact: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations, 678.676.1447
Ms. Jackie Simmons,
Dr. Bernetta Jones, Office of the Superintendent, 678.676.1200
Effective: Upon Board Approval with Services to occur May 18- May 22, 2026
Status: Pending Legal Approval
District Graduation Audio Visual Services
Final Evaluation Form - RFP No. 26-728
EVALUATION
FIRM'S RELEVANT EXPERIENCE AND EXPERTISE
FIRM'S OVERVIEW/COMPANY PROFILE
PROFESSIONAL REFERENCES TOTAL EVALUATION SCORE EVALUATION RANKING
SCOPE OF SERVICES COST OF SERVICES
District Graduation Audio Visual Services
RFP 26-728
APPLICANTS POINTS AVAILABLE 80 140 80 40 60 400
1. dp Digital Media LLC Score 64 126 60 12 30 292 4th
2. Hackshaw Communications Score 44 91 44 32 39 250 6th
3. Huview Productions Score 76 126 64 8 60 334 3rd
4. MABE Productions and Installation Score 80 119 76 36 24 335 2nd
5. Onyx Media Services, Inc. Score 56 105 48 20 33 262 5th
6. Real Eyes Production Score 76 133 64 18 54 345 1st
7. American Technologies Score
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