Agenda Item
v. General Contractor Services for Auditorium Audiovisual Equipment Installation, Related Equipment, Materials, Supplies and Supplement Services Contract District Wide (Atlanta Soundworks, LLC.) to a not to exceed amount of $12,000,000) ~ Updated 11.3.2025
Summary: Presented by: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations
Request: It is requested that the Board of Education approve the award of General Contractor Services for design, lighting, video and sound of audiovisual related equipment, materials and supplies and supplement services contract district wide to Atlanta Soundworks, LLC. Work to be performed per the State of Georgia Department of Administrative Services (DOAS) Contract No. 99999-SPD-SPD0000210-0004 Solicitation No./Event ID 99999-SPD-SPD0000210 (Audio, Equipment and Related Services) district wide to a not to exceed amount of $12,000,000.
Why: Use of State of Georgia contracts increases economies of scale, resulting in efficiencies regarding reduced construction cost and administrative oversight.
Details: The Division of Operations is requesting approval to perform the design, lighting, video and sound of audiovisual equipment installation to be performed by Atlanta Soundworks, LLC for school auditoriums at each of the DeKalb County School District (DCSD) high schools.
The Division of Operations is requesting to utilize the State of Georgia Department of Administrative Services (DOAS) Contract No. 99999-SPD-SPD0000210-0004 Solicitation No./Event ID 99999-SPD-SPD0000210 (Audio, Equipment and Related Services) district wide. This contract is between the State of Georgia and Atlanta Soundworks, LLC. is located at 580 Marksmen Ct. Fayetteville, GA 30214 (Vendor).
Use of a State of Georgia contract increases economies of scale, resulting in efficiencies regarding reduced unit costs as well as shipping costs, installation, and administrative oversight. This recommendation is based on the review and evaluation of the price quote provided by utilize the State of Georgia Department of Administrative Services (DOAS) issued a public solicitation for Audiovisual Equipment and Related Services from which supplier was awarded a contract. The DeKalb County School District’s Standard Form of Fixed Price Construction Contract will be used.
Financial impact: The total contract amount for the district wide design, lighting, video and sound installation, related equipment, materials and supplies and supplement services district to not exceed amount of $12,000,000 will be allocated from general funds.
The funding source will be 100.2600.573000.00011.7520.9990.8013.040.0000 Purchase of equipment other than buses and computers.
Contact: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations, 678.676.1470
Mr. Bobby Moncrief, Director of Facilities, Division of Operations, 678.676.1478
Effective: Upon Board Approval
Status: Approved by the Office of Legal Affairs
COMPANY OVERVIEW
Atlanta Soundworks, LLC
Privately held Georgia corporation
Headquarters: 580 Marksmen Ct, Fayetteville, GA 30214
Phone: 770.716.7400
Founded in 1988 as Atlanta Sound Works, ASW was built to help clients create environments that impress
and inspire. Incorporated in 1998 and rebranded in 2019, ASW evolved into a full-service experiential
design-build firm—delivering advanced AV, pro-AVL, and integrated technology solutions.
Today, ASW partners with architects, designers, and technologists to bring projects from concept to
completion. With its headquarters and warehouse in Fayetteville, Georgia, ASW supports clients nationwide
through regional field teams. Over the past year, ASW has deployed on-site installation crews in states
including Oregon, Arkansas, Texas, Tennessee, Maryland, New York, Virginia, Rhode Island, and Georgia.
ASW’s clients include Fortune 1000 companies (e.g., Lockheed Martin, Kajima, Synovus), government
entities, K–12 schools, higher education, and houses of worship. Notable recent projects include:
• $35M performing arts center
• $10M high school renovation
• $5M house of worship renovation (1,500-seat)
• Emory University Harland Cinema AV updates
• Multiple engagements with Georgia Aquarium and Lockheed Martin
ASW’s process begins with understanding the client’s vision and aligning technology to reflect their brand
and experience goals. Our engineering and pre-visualization teams work closely with client stakeholders
to turn vision into reality.
The services ASW offers include:
Professional audio, video, and lighting - system design, installation, and service.
Theater: acoustics, lighting, and sound system design, installation, and service.
Conference rooms/class rooms: Zoom/Teams, interactive systems.
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400
OUR PROCESS
Success depends on a connected process
Discovery Design Install
• Interview key end • Complete specfiications • updated, unified
users and stewards infrastructure and control
of each space • Pricing systems
• Survey each space
and capture 3-D • Power safety, acoustics, • Lighting specialist team
digital imagery adaptability
• Document findings • Audio specialist team
• Establish unique • Clean layout, silent operation
scope of work for Reliability, real-time access • Commissioning
each site.
• Unified core components,
controlls, and functionality to
create economy of scale in
design, installation,
purchasings, and service.
Also, assure equitable quality
and functionality across the
district
• Unique scope and design for
each space.
4. Service - Leveraging remote access and expert local technicians, ASW can provide ongoing Service
Contracts, providing proactive support (2 preventative maitenance calls per theater per year) and on
demand maintenance for all your theaters to ensure reliable performance, minimized downtime, and
consistent high-quality experiences for students and audiences.
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400
PROFILES
The leads for this team will consist of the following people.
Trent McEntyre, Solutions Consultant
A DeKalb County native, Trent McEntyre attended Dunwoody High School before earning his Civil
Engineering degree from Auburn University. Early in his career, he worked with a commercial electrical
contractor, contributing to major projects at Stone Mountain Park and Six Flags.
As a Solutions Consultant at ASW, Trent focuses on serving clients with theaters, performance venues, and
worship spaces. His diverse background as a Lead Pastor, Campus Minister, and guitar teacher uniquely
equips him to connect with clients in meaningful ways, blending his focus on relationships with an
understanding of creative and community-driven environments.
Todd Bethel, EIT, CTS-D Design Engineer
A former SW DeKalb Panther, Todd holds a degree in Electrical Engineering from Georgia Tech and has
over 20 years of experience in the AV industry. At ASW, he partners with account executives to design
mission-critical and high-profile integrated audiovisual systems that meet exacting customer specifications.
Todd’s role includes client collaboration, consultant and contractor coordination, site surveys, and needs
analyses. Beyond system design, he is also an accomplished videographer and creative post-production
editor, bringing a unique technical and creative perspective to every project.
Bryan Patten, Vice President of Sales
Bryan Patten serves as the Vice President of Sales at ASW, bringing a wealth of expertise and a unique
perspective to the role. Before joining ASW, he built a distinguished career as an audio engineer with more
than 15 years in film and broadcast. His work earned both a Grammy and an Emmy, and he became the
youngest inductee into the Cinema Audio Society.
Motivated by a desire to bring his passion for audio-visual technology into more public-facing initiatives,
Bryan transitioned into sales leadership at ASW. He now represents the company in the experiential, large
venue, and corporate sectors of the AV industry. Known for his enthusiasm and innovative approach, Bryan
thrives on tackling client challenges and delivering experiences that leave a lasting impact.
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400
EXPERIENCE & QUALIFICATIONS
ASW is proud to provide our list of top (3) projects. These projects were not just a success because we feel
or were told we did a great job, they were successful because the client engaged us on a granular lev-
el and we were able to have open collaboration and discussion leading to the vision and experience the
client dreamed of.
Project Narrative: Atlanta Braves
Adaptive Audio, Lighting, and Camera System Installation
ASW was selected to design and deploy a comprehensive audiovisual solution for the Atlanta Braves,
incorporating an Adaptive speaker system, precision lighting, and integrated camera systems. The project
was driven by a critical deadline: completion in time for Opening Day at Truist Park.
Understanding the high visibility and performance demands of a major league sports venue, ASW ap-
proached the project with a focus on seamless integration, reliability, and scalability. Working in close
coordination with the Braves’ operations team, ASW developed a custom-designed system tailored to the
venue’s acoustic and production requirements—ensuring exceptional sound coverage, optimal lighting
conditions for broadcast and live experience, and strategic camera placement to capture key moments
from all angles.
The Adaptive speaker system was engineered to deliver consistent, high-impact audio throughout the
designated areas, dynamically adjusting output to maintain clarity and intelligibility regardless of crowd
size or ambient noise. This was critical for both the in-venue experience and remote broadcasting.
In parallel, ASW implemented a robust lighting system to enhance visibility, audience engagement, and
camera-friendly conditions—balancing aesthetic flexibility with functional performance. The camera sys-
tem installation was completed with a focus on smooth integration into the Braves’ existing production
workflows, allowing for real-time switching, streaming, and archival footage.
The project was executed under an aggressive schedule, with a non-negotiable deadline set by the season
opener. ASW mobilized quickly, leveraging in-house engineering, previsualization, and field operations
teams to meet this challenge. Despite the compressed timeline, the system was completed, tested, and
fully operational ahead of Opening Day.
ASW’s ability to meet the Braves’ goals without compromising quality, safety, or performance demon-
strates our commitment to precision execution under pressure. The success of this project reinforced
ASW’s reputation as a trusted integration partner for high-profile, high-stakes environments.
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400
EXPERIENCE & QUALIFICATIONS
Project Narrative: 2819 Church
Turnkey Audio, Lighting & LED Video Installation
ASW was selected to design and deliver a comprehensive production system upgrade for 2819 Church,
including a powerful audio system, dynamic stage and house lighting, and large-format LED video displays.
The project was completed on a fast-tracked six-week timeline, requiring tight coordination and precise
execution to meet the church’s launch goals.
Working closely with church leadership, ASW developed a custom solution that would enhance worship experi-
ences for both live attendees and online viewers—balancing technical excellence with operational simplicity.
Audio Integration
At the core of the upgrade was a professionally tuned adaptive speaker array, designed to provide
consistent, full-range sound coverage throughout the sanctuary. The system included digital signal
processing, flexible stage connectivity, and a next-generation front-of-house console with Dante
integration—giving the church maximum control over every input, output, and zone.
Paired with both wired and wireless monitoring solutions, the audio system allows musicians, vocalists, and
operators to perform and mix with confidence.
Lighting and Visual Experience
ASW installed a fully integrated lighting system featuring high-performance LED fixtures for both stage and
house lighting. The stage lighting rig allows for programmable mood and color changes, while the house
lights provide clean, dimmable coverage for audience comfort and visibility.
To complete the visual experience, ASW installed three large LED video walls, providing bright, crisp visuals
for lyrics, media, and live IMAG (image magnification). These displays serve as a powerful tool for audience
engagement and content delivery during worship services and events.
Execution & Delivery
ASW’s experienced team worked diligently on-site to meet the accelerated schedule. From rigging and
cabling to testing and training, every aspect of the installation was executed to the highest standard of
quality. Upon completion, ASW provided hands-on training for staff and volunteers to ensure the system
could be operated confidently from day one.
This project reflects ASW’s continued commitment to delivering high-impact, turnkey solutions for the
modern worship environment—on time, on budget, and built to inspire.
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400
EXPERIENCE & QUALIFICATIONS
Project Narrative: Georgia Aquarium
Immersive Projection Mapping Experience
ASW was honored to collaborate with Georgia Aquarium on a transformative projection mapping project
aimed at enriching the visitor experience within the facility. The objective was to create an engaging visual
environment that complements the aquarium’s dynamic exhibits and educational missions.
Leveraging our expertise in audiovisual integration, ASW designed and implemented a system that seam-
lessly blends high-resolution imagery with the aquarium’s architectural features. This installation utilizes
advanced projection technology to deliver vibrant, immersive visuals that captivate guests and enhance
their connection to aquatic life.
The project was executed with meticulous attention to detail, ensuring minimal disruption to daily opera-
tions and the well-being of the aquarium’s marine inhabitants. ASW’s dedicated team worked efficiently to
complete the installation within a tight schedule, demonstrating our commitment to excellence and client
satisfaction.
This initiative underscores ASW’s capability to deliver innovative, high-impact solutions that elevate visitor
engagement in educational and entertainment venues.
Other current clients include:
City of Atlanta
Cobb County: Mable House Amphitheater
Clark Atlanta University: Historic MLK theater AV renovation
Emory University
Georgia State University
Georgia Institute of Technology
Rabun Gap School Performing Arts Center
City Springs Theatre Company
Landmark Christian Academy
City of Forest Park
Fayette County Schools
580 MARKSMEN CT. FAYETTEVILLE, GA 30214 | ASWAV.COM | 770.716.7400