Director of Communications JD

                               Director of Communications
 Reports to:        Chief of CEIP                                 Structure/Grade:     132
 Division:          Communications                                Workdays:            246 Days



 Position Summary

The Director of Communications provides a clear and strategic vision for building a culture of transparency, accessibility,
and excellence in communication across the DeKalb County School District. This leader will guide the Communications
Department in advancing its vision to become nationally recognized as a standard of excellence in school
communications. Through consistent, effective messaging, strong partnerships, multilingual access, and innovative
campaigns, the Director will ensure every stakeholder is informed, connected, and inspired to proudly champion the
district’s story—ultimately strengthening trust and supporting student success.

 Essential Job Duties

      Provide strategic leadership in developing and delivering inclusive messaging that aligns with district priorities
       and advances trust, transparency, and engagement.
      Oversee brand strategy and visual identity to ensure consistency, professionalism, and alignment across all
       platforms and communications.
      Direct the planning and execution of integrated marketing and public awareness campaigns across digital, print,
       and broadcast communication tools.
      Strategically support community engagement initiatives through coordinated outreach and communications.
      Lead districtwide storytelling that amplifies and celebrates student, staff, and school successes, elevating the
       district’s public image.
      Guide the creation and dissemination of internal and external communication tools, including newsletters.
      Set the vision for content strategy and user experience across the district website, ensuring accessibility,
       relevance, and functionality.
      Provide executive oversight for creative services, including the design and production of digital and print
       communications.
      Lead a high-performing multimedia team responsible for DSTV, the district podcast, and digital storytelling
       platforms.
      Oversee multimedia production, including photography, videography, and live-streaming of high-profile district
       events.
      Direct the district’s digital engagement strategies, including social media, SchoolMessenger platforms, and
       digital signage networks.
      Ensure high-quality multimedia and communications support for major district events, ceremonies, and
       initiatives.
      Monitor, analyze, and report on the effectiveness and impact of communications initiatives.
      Perform other duties as assigned.
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    Qualifications
                                                                                                                                                                            
          Bachelor’s degree or higher in communications, public relations, journalism, marketing, video, sound, English or
           a related field.
          Minimum of five years of experience in communications, public relations, or community engagement, preferably
           within a K-12 public education or public-sector environment.

       Experience
    Knowledge,      in and
               Skills, fundraising,
                           Abilitiesnonprofit management, or foundation work, especially in collaboration with or r
          Strong leadership, organizational, and interpersonal skills.
          Proven ability to build and maintain relationships with diverse stakeholders.
          Knowledge of best practices in communications.
          Proficiency in data analysis and program evaluation.
          Excellent verbal and written communication skills.

    Physical Demands and Work Environment

          Constantly operates a computer and other office machinery.
          Frequently remains in a stationary position.
          Occasionally moves about inside an office.
          Occasionally moves office equipment weighing up to 25 pounds.
          Constantly works in an indoor environment.
           
      
By signing below, I agree that I have read and understand the requirements and the essential functions of this position.



Employee:                                                                                           Date:


Disclaimer: Information contained within this position specification only summarizes information for interested individuals. The statements herein are intended to
describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all
responsibilities, duties, and skills required of a person in this position. If there is a discrepancy between the information in this position specification, the current
documents obtained in the Division of Human Resources will always govern. The DeKalb County School District reserves the right to modify, alter, or discontinue these
reference materials for any reason.
Reviewed/Revised: 8/5/2025




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