Agenda Item
a. Renewal: Everyday Labs (Not to exceed $169,233)
Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the Board of Education approve the renewal of the EveryDay Labs Attendance Intervention platform for an additional year for an amount not to exceed $169,233.
Why: EveryDay Labs Intervention has been proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affect students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was piloted in DCSD during the second semester. Upon completion of professional development for Horizon School staff members, the program launched in March 2024. Everyday Labs monitors attendance and sends out text messages, which they refer to as nudges, to guardians when students are absent. Families have an opportunity to communicate with a bot that addresses the concern and provides resources as needed. Nudges are differentiated based on language, grade level, school and level of absenteeism.
Schools have access to the attendance dashboard via the Everyday Labs platform and can monitor parent contacts and communication. The goal of the program is to reduce chronic absences, support families in developing strong attendance habits, and help families make the connection between attendance and academic success.
Financial impact: The estimated cost of $169,233 per year to renew the platform is based on 15,752 students: Program Management & Design and Analytics Licenses (text nudges & support bot, mail nudges, check-in surveys, EveryDay Pro MTSS Platform).
The purchase amount not to exceed $169,233 will be paid using Title IV funding.
Contact: Kishia K. Towns, Ph.D., Chief, Wrap Around Services, Division of Wrap Around Services, 678-676-1811,
Ms. Denise Revels, Director of Wrap Around and Support Services, Division of Wrap Around Services, 678-676-2011,
Ms. Shelly Bishop, Coordinator of Social Work Services, Division of Wrap Around Services, 678-676-2009
Effective: Upon Board Approval
Status: Approved by the Office of Legal Affairs
EveryDay Labs, Inc.
303 Twin Dolphin Drive, Suite 600
Redwood City, CA 94065
Scope of Work for DeKalb County School District:
As described below, EveryDay Labs and District will work together to implement a personalized intervention and engagement
solution for up to 23,752 students designed to support student success by preventing student absenteeism, engaging families, and
connecting them to district supports.
The scope will include:
● Unlimited staff access to EveryDay Platform with data for up to 23,752 students, our attendance analytics and
collaboration platform, which empowers attendance teams to analyze data, coordinate interventions, and track student
progress.
○ Data Reporting & Collaboration Tools: Key attendance insights at the district, school, and student levels; surface
patterns & trends; streamline family outreach; track effectiveness of efforts.
○ Evidence-Based Foundational Attendance Campaigns: Leverage various communication templates, including:
■ Evidence-based chronic absenteeism nudge intervention*
■ Evidence-based truancy notices
■ Targeted campaigns and check-in survey templates
■ Reporting on communications sent at the student, school, and district level, resources families have
requested and engaged with, and flags for incorrect contact information
● Communication Channels:
○ Unlimited Text Nudges** for up to 23,752 students in English & Spanish.
○ EveryDay Labs will generate, print and mail up to 30,878 Mail Communications*** in English and Spanish
based on a delivery calendar and student eligibility criteria mutually agreed upon by EveryDay Labs and District.
These mailings can be used for chronic absence nudges, truancy notices, or other targeted campaign messaging.
Additional mailings can be purchased for $1.25 each.
● Individualized Family Support: 24/7 Family Support bot and the multilingual phone-based Family Support Team to
connect families to barrier-specific district or community resources.
● Expert Training for High Impact Action: Ongoing professional learning webinars and resource center to build capacity
and equip team to deliver effective attendance improvement strategies throughout the school year.
● Dedicated Customer Success Manager to support program implementation, provide updates, answer questions, and lead
professional learning sessions for school & district staff
● Biannual program impact analysis
*Specific students may be excluded from receiving communications by the District. EveryDay Labs will exclude students whose parents or guardians have elected to opt-out of
receiving program communications (mail or text), as well as those who do not meet other eligibility criteria (e.g. undeliverable address or phone number).
**Text Nudges are sent to one phone number per student
***Mailings must be used within contract term.
Fees: $169,233.00
Payment Schedule: Term: The term of this Agreement commences on the Effective Date and
Upon contract signature: $169,233.00 expires August 31, 2026, subject to early termination as provided herein
(the “Term”).