Agenda Item
a. Renewal: Everyday Labs (Not to exceed $169,233)
Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the Board of Education approve the renewal of the EveryDay Labs Attendance Intervention platform for an additional year for an amount not to exceed $169,233.
Why: EveryDay Labs Intervention has been proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affect students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was piloted in DCSD during the second semester. Upon completion of professional development for Horizon School staff members, the program launched in March 2024. Everyday Labs monitors attendance and sends out text messages, which they refer to as nudges, to guardians when students are absent. Families have an opportunity to communicate with a bot that addresses the concern and provides resources as needed. Nudges are differentiated based on language, grade level, school and level of absenteeism.
Schools have access to the attendance dashboard via the Everyday Labs platform and can monitor parent contacts and communication. The goal of the program is to reduce chronic absences, support families in developing strong attendance habits, and help families make the connection between attendance and academic success.
Financial impact: The estimated cost of $169,233 per year to renew the platform is based on 15,752 students: Program Management & Design and Analytics Licenses (text nudges & support bot, mail nudges, check-in surveys, EveryDay Pro MTSS Platform).
The purchase amount not to exceed $169,233 will be paid using Title IV funding.
Contact: Kishia K. Towns, Ph.D., Chief, Wrap Around Services, Division of Wrap Around Services, 678-676-1811,
Ms. Denise Revels, Director of Wrap Around and Support Services, Division of Wrap Around Services, 678-676-2011,
Ms. Shelly Bishop, Coordinator of Social Work Services, Division of Wrap Around Services, 678-676-2009
Effective: Upon Board Approval
Status: Approved by the Office of Legal Affairs
EveryDay Labs Attendance Solutions
Chronic Absence Mail & Nudges
- Evidence-based, proactive communications “Attendance is the Goal;
Family Engagement is the Strategy”
- Connect families to resources Dr. Karen Mapp
- Counter family misconceptions about attendance
24-25 Attendance Communications:
● 102,006 text nudges sent
Hello - Casey has missed 14 days this
● 20,163 mail nudges sent
school year.
Attending every day possible will help ● 3,698 families engaged with the
Casey stay on track. Text SUPPORT
for help
-DCSD chatbot or family support team
We’re having car trouble
Ok, sounds like you have questions
about transportation.
For info about school transportation,
like school buses, visit k12-
support.com/dcsd-transportation, or
call your school. For local
transportation resources, like help
paying for public transit, visit
findhelp.org
Attendance MTSS Dashboard
EveryDay Platform
Robust and accessible attendance dashboards, updated daily, plus intervention coordination & case management
Usage Numbers: Average of 14 Sessions
● 7,541 logins per active user
● 526 active users
Average Session Length
is 18 Minutes
Improving Attendance
3,632
students’ attendance rate
improved after receiving
EveryDay Intervention 49% of students’ attendance rate improved
*This data includes the 7,470 students whose families received at least one text and a mail
nudge. At the time the nudges were sent, students had missed between 5% and 95% of days.
Student Impact
of students improved from chronically of at-risk students did not become
absent to non-chronically absent chronically absent
3,472 students were chronically 3,245 students were at-risk prior to
absent prior to receiving their first receiving their first attendance nudge.
attendance nudge.
At the end of the school year…
At the end of the school year… ● 58% (1,896) remained at-risk
● 24% (845) improved to at-risk ● 20% (642) improved to satisfactory
or satisfactory
*This data includes the 7,470 students whose families received at least one text and a mail
nudge. At the time the nudges were sent, students had missed between 5% and 95% of days.
Backup Slide
SY 2024-25 Student Outcomes
24% 49%
of students improved attendance 78%
rate after receiving EveryDay
Labs Chronic Absence Nudges*
of chronically absent of at-risk students did not
students improved to non- become chronically absent
chronically absent
*This data includes the 7,470 students whose families received at least one text and a mail
nudge. At the time the nudges were sent, students had missed between 5% and 95% of days.