Agenda Item
a. Renewal: Everyday Labs (Not to exceed $169,233)
Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the Board of Education approve the renewal of the EveryDay Labs Attendance Intervention platform for an additional year for an amount not to exceed $169,233.
Why: EveryDay Labs Intervention has been proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affect students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was piloted in DCSD during the second semester. Upon completion of professional development for Horizon School staff members, the program launched in March 2024. Everyday Labs monitors attendance and sends out text messages, which they refer to as nudges, to guardians when students are absent. Families have an opportunity to communicate with a bot that addresses the concern and provides resources as needed. Nudges are differentiated based on language, grade level, school and level of absenteeism.
Schools have access to the attendance dashboard via the Everyday Labs platform and can monitor parent contacts and communication. The goal of the program is to reduce chronic absences, support families in developing strong attendance habits, and help families make the connection between attendance and academic success.
Financial impact: The estimated cost of $169,233 per year to renew the platform is based on 15,752 students: Program Management & Design and Analytics Licenses (text nudges & support bot, mail nudges, check-in surveys, EveryDay Pro MTSS Platform).
The purchase amount not to exceed $169,233 will be paid using Title IV funding.
Contact: Kishia K. Towns, Ph.D., Chief, Wrap Around Services, Division of Wrap Around Services, 678-676-1811,
Ms. Denise Revels, Director of Wrap Around and Support Services, Division of Wrap Around Services, 678-676-2011,
Ms. Shelly Bishop, Coordinator of Social Work Services, Division of Wrap Around Services, 678-676-2009
Effective: Upon Board Approval
Status: Approved by the Office of Legal Affairs
DeKalb County School District
SY 24-25 End of Year Summary
Access to Learning. Access to Supports. Access to Success.
We support attendance work at
DeKalb County School District through:
Chronic Absence Attendance MTSS Professional Learning
Nudge Program Platform -Customized live staff development
-Monthly webinars
- Evidence-based, proactive mail -Actionable data updated nightly
-Attendance resources available to all staff
& text nudges -Intervention coordination & case
- Chatbot and family support team management
connects families to resources
EveryDay Labs Attendance Solutions
Chronic Absence Mail & Nudges
- Evidence-based, proactive communications “Attendance is the Goal;
Family Engagement is the Strategy”
- Connect families to resources Dr. Karen Mapp
- Counter family misconceptions about attendance
24-25 Attendance Communications:
● 102,006 text nudges sent
Hello - Casey has missed 14 days this
● 20,163 mail nudges sent
school year.
Attending every day possible will help ● 3,698 families engaged with the
Casey stay on track. Text SUPPORT
for help
-DCSD chatbot or family support team
We’re having car trouble
Ok, sounds like you have questions
about transportation.
For info about school transportation,
like school buses, visit k12-
support.com/dcsd-transportation, or
call your school. For local
transportation resources, like help
paying for public transit, visit
findhelp.org
Connecting Families to Resources
Breakdown of Resources Requested
5,654
Family interactions with the
Family Support Bot & Family Support Team
“ “Thank you so much for the information.”
- DCSD Family
“
Families like receiving the communications – mail
opt-out is 0.1%% and text opt-out is 2.8%
Understanding the Analysis
This analysis looks at the change of each student’s attendance behavior before and after
receiving a mail and text nudge.
Start of school Analysis Run
1st mail & text nudge
received
Student’s attendance Student’s attendance rate post-
rate pre-Intervention Intervention
7,470 students are included in this data analysis. These are the students attending a
Horizon School whose families received at least one text and at least one mail nudge.
SY 2024-25 Student Outcomes
24% 49%
of students improved attendance 78%
rate after receiving EveryDay
Labs Chronic Absence Nudges*
of chronically absent of at-risk students did not
students improved to non- become chronically absent
chronically absent
*This data includes the 7,470 students whose families received at least one text and a mail
nudge. At the time the nudges were sent, students had missed between 5% and 95% of days.
Improving Attendance
3,632
students’ attendance rate
improved after receiving
EveryDay Intervention 49% of students’ attendance rate improved
Impact on at-risk students
of at-risk students did not become
chronically absent
3,245 students were at-risk prior to receiving 78% remained at-
their first attendance nudge. risk or improved
to satisfactory
At the end of the school year…
● 58% (1,896) remained at-risk
● 20% (642) improved to satisfactory
Impact on chronic students
of students improved from chronically
absent to non-chronically absent
3,472 students were chronically absent prior
to receiving their first attendance nudge.
At the end of the school year, 24% (845)
improved to at-risk or satisfactory. 24% improved
to non-chronic
Attendance Improvement Across Grades
*Data reflects students who received at least one text and at least one mail nudge.*
EveryDay Platform
Robust and accessible attendance dashboards, updated daily, plus intervention coordination & case management
Usage Numbers: Average of 14 Sessions
● 7,541 logins per active user
● 526 active users
Average Session Length
is 18 Minutes
Professional Learning
Core Attendance PL Series Monthly Attendance Tips Series
Available multiple times throughout the Each month, we'll share tips to maximize
year, choose the best time for you from the EveryDay Labs attendance platform
the community page. based on seasonal trends and challenges.
We'll also highlight important new features
Session 1: School-Wide Attendance
during these sessions.
Promotion Strategies
Session 2: Clustered Interventions for Bimonthly Office Hours
Chronically Absent Students
Session 3: Individualized Interventions 30 mins, every other Thursday,
for Severely Chronically Absent Students 10 PT/11 MT/12 CT/1 ET
We highly recommend you attend one
of each of these sessions!
Expand your attendance Customized Session
On-Demand Core PL 9/24/24 – In-Person Session
prowess with our expert
professional learning sessions! Watch the Core Professional Learning
Series at Your Convenience
Student Improvement - Post Intervention
Attendance Rate Improvement by School
School Name # Treated # Improved %Improved
Bethune Middle School 219 127 58%
Browns Mill Elementary School 129 64 50%
Clarkston High School 436 183 42%
Cross Keys High School 497 164 33%
DeKalb Alternative School 129 11 9%
Dresden Elementary School 172 113 66%
Elizabeth Andrews High School 147 7 5%
Fairington Elementary School 172 88 51%
Flat Rock Elementary School 343 206 60%
Flat Shoals Elementary School 117 67 57%
Hightower Elementary School 226 174 77%
Lithonia High School 503 206 41%
Martin Luther King Jr High Sch 474 174 37%
McNair Discovery Learning Acad 134 73 54%
McNair High School 260 134 52%
McNair Middle School 222 136 61%
*Data reflects actively enrolled students at EOY who received at least one text and at least one mail nudge.*
*Treated students no longer enrolled at these schools are not included in the numbers above.*
Student Improvement - Post Intervention
Attendance Rate Improvement by School
School Name # Treated # Improved %Improved
Montclair Elementary School 192 129 67%
Murphey Candler Elementary 176 112 64%
Oak View Elementary School 222 127 57%
Panola Way Elementary School 170 79 46%
Peachcrest Elementary School 213 107 50%
Pine Ridge Elementary School 194 124 64%
Rock Chapel Elementary School 187 109 58%
Salem Middle School 328 206 63%
Shadow Rock Elementary School 178 115 65%
Snapfinger Elementary School 148 67 45%
Stone Mill Elementary School 202 137 68%
Stone Mountain Elementary 134 62 46%
Stoneview Elementary School 304 154 51%
Towers High School 286 98 34%
Woodridge Elementary School 136 79 58%
*Data reflects actively enrolled students at EOY who received at least one text and at least one mail nudge.*
*Treated students no longer enrolled at these schools are not included in the numbers above.*
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