SY 2024-2025 DeKalb Naviance Impact Data as of 5.8.25

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Agenda Item

b. Renewal: Naviance by PowerSchool Group: College Career and Life Readiness (CCLR) Platform (Not to exceed $425,000)

Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the Board of Education approve the renewal to purchase the district-wide license, subscription, and training services from Naviance by PowerSchool Group LLC: College Career and Life Readiness (CCLR) Platform in accordance with The Interlocal Purchasing System (TIPS) Contract No. 210101 (not to exceed $425,000). The contract term is July 1, 2025, through June 30, 2026.
Why: The DeKalb County School District’s (DCSD) Strategic Plan Goal Area I: Student Success with Equity and Access prioritizes graduating students who are ready to thrive in college, career, military, and life. The DCSD is committed to all students in the traditional public education system by providing the needed post-secondary readiness support and services.
Details: The Board of Education approved Naviance (CCLR) on January 9, 2019, to provide a comprehensive college and career platform. The platform includes multiple self-discovery assessments, career assessments and exploration, communication features, best-fit matching tools for college-bound students, a tracking system for college application submissions, virtual college representative meetings, scholarship searches, an electronic transcript process, electronic surveys, goal-setting tools, and a work-based learning feature. State-mandated B.R.I.D.G.E. Law Lessons are completed and captured in Naviance. Additionally, Child Protection Units and Bullying Lessons are assessed within this platform, and the data reports are submitted annually to the GADOE.

During the 2024-2025 school year, as of 05/08/2025, students have accessed Naviance 303,632 times. High school students logged in 141,657 with an average of 5.2 logins per student. Middle school students logged in 155,395 with an average of 7.8 logins per student. A total of 4,604 12th grade students have at least one active application (77.48%), and 3,822 students have submitted college applications (64.24%). Additionally, 80% of high school students have completed at least one Self-Discovery Assessment and 89% of middle school students have completed at least one Self-Discovery Assessment.
Financial impact: The total cost to renew the purchase of the Naviance platform is $351,386.62. We are requesting a not-to-exceed amount of $425,000, under Purchased Professional and Technical Services, Charge Code: 100.2010.530000.00011.7040.9990.8010.090.0000. An additional amount has been added for platform customizations and program enhancements scheduled for release within the school year. The PowerBuddy AI tool is a potential feature that is included in the roadmap for launch this year.
Contact: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services, 678-676-1811
Mr. Christopher Key, Executive Director of Student Advancement, Division of Wrap Around Services, 678-485-9544
Status: Pending Approval by the Office of Legal Affairs
•




    Naviance Impact
    Review
    Dekalb County School District

    Katherine VandeMotter
    Senior Education Impact Consultant




    May 2025
                      This document is conside re d PowerSchool Private and hence confidential. It should not be copied, distributed, or re produced in whole or in part, or passed to any third-party without PowerSchool written c onsent.
              Naviance
              Data Review



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Districtwide Usage Summary
Reports 2.0 --> Usage
                                                                                                                                                     % Logged in at                               % Logged in at                          % Logged in at
                                                                                                          Total Logins
                                                                                                                                                       least once                                  least twice                            least 3 times


  Average of 3.7 visits per student
                                                                                                             302,632                                             50%                                          42%                              36%




                                                                                                                                                                                                                                            Data pulled 5/8/25

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2022-2025 Usage Summary – A Comparison
Reports 2.0 --> Usage




                                                                                                                                                                                                                                    Data pulled 5/8/25

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High School Usage Summary
                                                                                                                                                                                                                                       Data pulled 5/8/25



Reports 2.0 --> Usage
                                                                                         % Logged                                                        % Logged                                                         % Logged
                           Total
                                                                                        in at least                                                     in at least                                                      in at least
                          Logins
                                                                                           once                                                            twice                                                           3 times
                                               141,657                                                               72%                                                             57%                                                46%




                                                                                                                                                          HS students login an average of 5.2 times
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Success Metric: HS Required Task Completion
Reports 2.0 --> Task Completion Report


              60,856                                                            12th grade tasks completed

                           26,376                                                  11th grade tasks completed

                             31,138                                             10th grade tasks completed

               28,133                                                               9th grade tasks completed
                                                                                                                                                                                                                                    Data pulled 5/8/25
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                                                                                                                                                                                                                                       Data pulled 5/8/25

Middle School Usage Summary
Reports 2.0 --> Usage
                                                                                         % Logged                                                        % Logged                                                         % Logged
                           Total
                                                                                        in at least                                                     in at least                                                      in at least
                          Logins
                                                                                           once                                                            twice                                                           3 times
                                               155,395                                                               94%                                                              89%                                              83%




                                                                                                                                                             MS students login an average of 7.8 times                                                  7
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Success Metric: MS Required Task Completion
Reports 2.0 --> Task Completion Report



          26,354                                                               8th grade tasks completed


                  14,844                                                         7th grade tasks completed


           15,377                                                              6th grade tasks completed

                                                                                                                                                                                                                                    Data pulled 5/8/25

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Success Metric: MS SEL Task Completion
Reports 2.0 --> Task Completion Report



          62,078                                                               8th grade tasks completed


                 57,635                                                          7th grade tasks completed


           62,099                                                              6th grade tasks completed

                                                                                                                                                                                                                                    Data pulled 5/8/25

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School Staff Usage Summary
Reports 2.0 --> Usage
                                                                                                                                24-25 Total                                   23-24 Total                                  22-23 Total
                                                                                                                                  Logins                                        Logins                                       Logins


   Average of 3.2 visits per staff
                                                                                                                                   28,034                                         21,995                                       17,683




                                                                                                                                                                                                                                         Data pulled 5/8/25

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eDocs Usage Summary
Reports 2.0 --> eDocs Usage Report

     Total                                                                                                                                                           Common
  Documents                                 LORS                                                      Transcripts                                                      App                                                        Parchment


              31,273                                               867                                                      10,795                                                          8,775                                             21,358




                                                                                                                                                                                                                                              Data pulled 5/8/25

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College Applications Summary
Reports 2.0 --> College Applications Report
                                     #                                                                 #
1+ active
                                 requested                                                          submitted
   app                          transcripts                                                           apps

            4,604                                         3,190                                                              3,822

                                                                                                                                                                                                  Top 5 Colleges Applied to:

                                                                                                                                                                                                                   Georgia State University


                                                                                                                                                                                                                 Kennesaw State University


                                                                                                                                                                                                                       University of Georgia


                                                                                                                                                                                                                Georgia Southern University


                                                                                                                                                                                                             Georgia Institute of Technology




                                                                                                                                                                                                                                         Data pulled 5/8/25

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High School Self-Discovery Report Summary
Reports 2.0--> Assessment Status Report
    Completed
     at Least
       One

                80%




                                                                                                                                                                                                                                Data pulled 5/8/25   13
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Middle School Self-Discovery Report Summary
Reports 2.0--> Assessment Status Report
   Completed
    at Least
      One

               89%




                                                                                                                                                                                                                                         Data pulled 5/8/25   14
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Elementary SEL Lesson Completion


            40,118                                                   5th grade lessons completed


                      41,109                                                     4th grade tasks completed


           43,541                                                               3rd grade tasks completed
                                                                                                                                                                                                                                Data pulled 5/5/25

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Elementary SEL Lesson Completion


           44,124                                                  2nd grade lessons completed


                     37,675                                                         1st grade tasks completed


          34,982                                          Kindergarten tasks completed
                                                                                                                                                                                                                                Data pulled 5/5/25

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District                                                                                                                                                                                                                   Top 10 Colleges

Snapshot


                                                                                                                                                                                                                            Alumni Update




  Naviance Student Usage




                                                                                                                                                                                                                                           Snapshot also available for
                                                                                                                                                                                                                                          individual high school sites!
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2025 Naviance
Roadmap Overview


2025


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2025 Roadmap Themes



                                                                                                                                                                                                       Best-in-Class Student
Work-Based Learning                                                                        Staff Modernization
                                                                                                                                                                                                            Experience
  Engage students in best-                                                             Maximize staff’s impact with
in-class work-based learning                                                                                                                                                                    Personalize students' college and
                                                                                       modernized staff experience
                                                                                                                                                                                                  career exploration experience




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Work-Based Learning



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Connecting Education and Career
• Partnerships between education
  institutions and employers are
  crucial for preparing students with
  skills needed in the job market
• Work-based learning (WBL) can
  be a lever to advance equity and
  economic opportunity for
  young people
• 79% of high school students
  would be interested in a work-
  based learning experience;
  only 34% were aware of any
  opportunities for students
  their age


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                                                                                                                                                                                                                                                       IN PROGRESS


Work-Based Learning:
Partner Portal
Key Features:
• Staff able to invite employer
  network to join for free
• Ability for external organizations to
  publicize and manage
  opportunities for students to
  access
    • Reduces manual input for staff
• School/district controls which
  opportunities display in Naviance




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                                                                                                                                                                                                                                           IN PROGRESS

                                                                                                                                                Opportunity
                                                                                                                                                Management
                                                                                                                                                 Key features:
                                                                                                                                                 • New opportunity categories
                                                                                                                                                   available in Work-Based Learning
                                                                                                                                                               • More flexibility in types of
                                                                                                                                                                 opportunities posted

                                                                                                                                                 • Quickly publish opportunities
                                                                                                                                                   shared by companies/
                                                                                                                                                   organizations in network
                                                                                                                                                 • Document management to meet
                                                                                                                                                   state requirements



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                                                                                                                                                                                                                                                      UP NEXT


Hours Tracking

Key Features:
• Ability for students to track hours for
  any activity
• Optional approval workflow for
  external student supervisor to capture
  digital signature
• Reporting on hours submitted by
  students




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Staff Modernization



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Maximizing Counselors' Impact
• ASCA recommends a 250-to-1 ratio of students to
  school counselors; the national average was
  376-to-1 for the 2023–2024 school year
• When counselors have more time for direct
  student interaction, there are improvements in
  student outcomes such as higher attendance
  rates, better academic performance, and
  increased college enrollment
• Students who met with their school counselor
  in high school were much more likely to apply
  for and receive financial aid, especially for
  students whose parents did not attend college




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                                                                                                                                                                                                                                                      IN PROGRESS

Staff Dashboard
Enhancements
Key Features:
• Useful information front and center to keep
  staff informed
   • Announcements moved to right of page,
     taking up less space
• Understand action items, helping users to
  quickly get work done in Naviance
• Ability to explore new dashboard for
  remainder of school year
   • Automatic upgrade to new staff dashboard
     will take place summer 2025



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                                                                                                                                                                                                                                                       UP NEXT


AI for Letters of
Recommendation
Key Features:
• Assistance with a tailored letter
  of rec draft
   • Based on student achievements
     pulled in from Portfolio and brag
     sheets
• Will mimic writing style from
  other uploaded letters of rec
• Customized options for tone,
  length of the letter, and
  formatting for a polished letter


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                                                                                                                                                                                                                                                      UP NEXT


FAFSA Tracking

Key Features:
• Built-in survey question to
  capture student responses
• New FAFSA Submission section
  on Colleges I’m Applying To page
  for easy student updating
• Insight for staff from survey
  results (aggregate) or student
  folder (individual) to understand
  status



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                                                                                                                                                                                                                         UP NEXT



                                                                                                   PowerBuddy for Staff
                                                                                                   Key Features:
                                                                                                   • Data analysis to help better understand
                                                                                                     student engagement
                                                                                                   • Assistance to ensure proper
                                                                                                     configurations
                                                                                                   • Access to how-to videos and navigation
                                                                                                     assistance to get the most out of
                                                                                                     Naviance




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Best-in-Class Student



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Personalizing Student Pathways
• Providing students with                                                                                                In the 2024 Naviance Student Survey,
  personalized tools for career
  planning can help them develop
  a strong sense of identity and                                                                                                                                                         80% of surveyed
  direction
                                                                                                                                                                                         students seek a career
                                                                                                                                                                                         that aligns with their
• Innovations, such as artificial                                                                                                                                                        interests, and…
  intelligence (AI), can help
  create personalized learning
  experiences that cater to
  individual student needs,                                                                                                    …75% want a career
  helping them engage more                                                                                                     that fulfills a sense of
  deeply with their learning                                                                                                   meaning and purpose
  and future planning




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                                                                                                                                                                                                                                                      UP NEXT


PowerBuddy
Enhancements
Key features:
Core
• Connect students with relevant work-based
  learning opportunities
• Surfacing college visits and college events
  when exploring a college
Enhanced
• Provide scholarship recommendations and
  assistance
• Upload district content to help answer student
  questions


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                                                                                                                                                                                                                                                       IN PROGRESS


Personalized Career
Profiles
Key features:
• Personalized highlights on how career
  aligns with a student's career preferences
  and self-discovery assessments
• Modern interface with related RoadTrip
  Nation videos for enhanced engagement
• Cross-linked information on associated
  majors and colleges to consider
• User-centric PowerBuddy prompts to help
  answer additional career questions




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                                                                  Private and
                                                                           confidential.
                                                                              hence confidential.
                                                                                         It should It
                                                                                                   notshould not be
                                                                                                        be copied,   copied, distributed,
                                                                                                                   distributed, or re produced
                                                                                                                                          or re produced
                                                                                                                                                 in whole or
                                                                                                                                                          inin part,or
                                                                                                                                                             whole   orin
                                                                                                                                                                        passed
                                                                                                                                                                          part, ortopassed
                                                                                                                                                                                     any third-party
                                                                                                                                                                                            to any third-party
                                                                                                                                                                                                     without PowerSchool
                                                                                                                                                                                                               without PowerSchool written c onsent.
                                                                                                                                                                                                                                           IN PROGRESS


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                                                                                                                     Key features:
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                                                                                                                       aligns with a student's college preferences
                                                                                                                     • Roadtrip Nation Alumni videos
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This document
         This document
               is consideisreconside
                              d PowerSchool
                                     re d PowerSchool
                                             Private and hence
                                                      Private and
                                                               confidential.
                                                                  hence confidential.
                                                                             It should It
                                                                                       notshould not be
                                                                                            be copied,   copied, distributed,
                                                                                                       distributed, or re produced
                                                                                                                              or re produced
                                                                                                                                     in whole or
                                                                                                                                              inin part,or
                                                                                                                                                 whole   orin
                                                                                                                                                            passed
                                                                                                                                                              part, ortopassed
                                                                                                                                                                         any third-party
                                                                                                                                                                                to any third-party
                                                                                                                                                                                         without PowerSchool
                                                                                                                                                                                                   without PowerSchool written c onsent.