Pine Ridge Rebranding Committee Meeting Notes, April 17, 2025

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Agenda Item

a. Renaming of Pine Ridge Elementary School ~ Updated 5.9.2025

Summary: Presented by: Mr. Diijon DaCosta, Sr., Board Member, District 6
Request: It is requested that the Board of Education approve the name change for Pine Ridge Elementary to Stephenson Elementary.
Why: The stakeholders of Pine Ridge Elementary School requested that the name of the school be renamed to Stephenson Elementary a to complete a full academic pipeline alongside its middle and high school counterparts, allowing scholars to walk a unified path from Pre-Kindergarten through graduation with a shared sense of identity and Jaguar pride.
Details: The committee, led by Board member Diijon DaCosta, Sr. was composed of the required Board members and District and School leaders. Then, PTA and PAC leaders, teachers, parents, a student, and a community member were added to make a total of 21 members.

The committee met on the following dates:
1. April 9, 2025
2. April 17, 2025 *
3. April 24, 2025

*Public input meeting was April 17, 2025.
Financial impact: Operations provided a list of potential tasks and accompanying estimated costs for Stephenson Elementary.

Two exterior signs were identified, one digital, and one monumental sign: budget $10,000 to cover the name/logo panels. (This assumes the digital sign readers are retained and only the adjacent panels are replaced);
Interior Signage/Wayfinding--$5,000;
Total school interior repainting-$80,000;
Flooring-$20,000;
Letterhead and stationery-$5,000;

This should adjust the total amount requested to $120,000 for the renaming of Pine Ridge Elementary.
Contact: Mr. Diijon DaCosta, Sr., Board Member, District 6, 678.676,0722
Ms. Michelle Dillard. Chief of Schools, Division of Schools & Leadership, 678.676.0542
Mr. Derrick Hardy, Area Superintendent for Horizon Schools, Division of Schools & Leadership, 678.676.2845
Effective: Upon Board Approval.
Mr. Derrick Hardy, Specialty Area Superintendent, will work with appropriate divisions to change the school's name.
Status: Attorney Approval Not Required
Pine Ridge Elementary Rebranding Committee

Meeting Minutes
Date: April 17, 2025
Time: 6:05 PM – 6:44 PM
Location: Virtual
Chairperson: Diijon DaCosta, Sr.

1. Welcome and Introductions

      Meeting called to order at 6:05 PM by Diijon DaCosta.

      Noted that approximately 13 participants were present.

      Encouraged members to reach out to any community members who expressed interest but
       had not joined.

2. Purpose of Rebranding

      Pine Ridge Elementary was originally built in 1988 and opened in 1989.

      School was developed to relieve crowding at nearby schools and has historical ties to
       community integration e orts.

      Due to close proximity to Stephenson High and Middle Schools, rebranding seeks to build
       consistency in:

           o   School colors (royal blue & black)

           o   Mascot (Jaguar)

           o   School programs and identity across the cluster

3. Community Engagement Recap

      Public notices and surveys were distributed via:

           o   Champion Newspaper (March 20)

           o   District website

           o   Social media platforms

           o   DCSD text alerts

      281 participants engaged through surveys and Direct Exchange

           o   73.55% supported the name change to Stephenson Elementary

           o   Feedback emphasized pride, alignment, and stronger identity

4. Logo Design Feedback

      Two logo concepts shared, both featuring a baby jaguar
      Committee members responded positively, particularly to the younger design being age-
       appropriate for elementary students

      Suggestions:

          o     Match mascot evolution with grade levels (baby jaguar)

          o     Refine colors and typography

      Graphic team will revise concepts based on feedback

5. Name Change Considerations

      Majority of participants favored renaming to Stephenson Elementary

      A few expressed desire to retain Pine Ridge for historical reasons

      Final vote to occur in upcoming meeting

      Historical items will be preserved and displayed in a dedicated space at the school

6. PTSA Updates

      Committee member provided update on steps to reinstate PTSA:

          o     State registration complete

          o     Awaiting 501(c)(3) approval and 990 form

      Discussion about how donations should be processed (PTSA vs. direct to school)

7. Community Feedback and Alignment

      Comment from parent Jamila Rivers raised question about Pine Ridge’s historical value

          o     Principal Scott confirmed commitment to preserving key artifacts

      Committee emphasized the broader vision:

          o     Aligning academic programs (STEM, Fine Arts, CTE)

          o     Strengthening student experience from elementary to high school

8. Next Steps

      Graphic team to provide 2 updated logo options

      Committee will vote on school name at final meeting

      Notes and presentation slides will be distributed by Monday

Attendees:

Diijon DaCosta (Chair)
Marcia Coward
Kalisha Sackey
Lauren Scott
Clarissa Blackmon
Glenda Barner
Michelle Elias
Deyanna Hartsfield
Erick Hofstetter
Jamila Rivers
Frederico Rowe
Lisa McGhee
Lindsay Scott


Adjournment

      Meeting adjourned at 6:44 PM

      Members were encouraged to share notes with anyone interested in joining the final
       meeting