Agenda Item
ii. Contract Renewal ~ RFP 22-491 ~ District Graduation Audio Visual Services ~ Real Eyes Entertainment dba Real Eyes Production ~ Contract Renewal #3 (Not to exceed $250,000) ~ Updated 3.3.2025
Summary: Presented by: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations
Request: It is requested that the DeKalb County Board of Education (“the Board”) approve the contract renewal for RFP No. 22-491 for Graduation Audio Visual Services to Real Eyes Production dba Real Eyes Entertainment, not to exceed $250,000 for a one (1) year term effective April 14, 2025, through April 13, 2026.
Why: Approval of the contract renewal will provide live audio, video, and staging services for commencement exercises at all DeKalb County School District (“DCSD”) high schools.
The approval of this contract renewal meets:
Strategic Goal 6: Organizational Excellence
Details: The contract renewal provides for Real Eyes Entertainment dba Real Eyes Production to provide live audio, video, and staging services for the graduation commencement exercises. Real Eyes provides a comprehensive solution as well as professional coordination and execution of these services. The graduation event is five (5) days with two (2) preparation days prior to the actual graduation services. The contract renewal is requested for a one (1) year term effective April 14, 2025, through April 13, 2026. The contract will be in accordance with the existing fee structure provided in the vendor’s contract agreement. This is the third of four (#3 of 4) contract renewals.
Real Eyes Entertainment dba Real Eyes Production is located at 4725 Fulton Industrial Blvd SW, Atlanta, GA 30336.
Financial impact: Funds for these services is allocated from the cost code 100.2100.530000.02011.7000.9990.8010.010.0000 under the Superintendent’s Office General Fund Budget in the not to exceed amount of $250,000.
Contact: Mr. Erick Hofstetter, Chief Operating Officer, Division of Operations (678) 676-1447,
Dr. Bernetta Jones, Support Staff, Office of the Superintendent, (678)-676-1200
Effective: Upon Board Approval with Services to Occur May 21-25, 2025.
Status: Approved by the Office of Legal Affairs
CHRONOLOGY OF THE AGENDA ITEM
RFP 22-491- District Graduation Audio Visual Services
Contract Renewal– (#3 of 4)
Not to Exceed $250,000
Scope:
Approval of the contract renewal for RFP 22-491- District Graduation Audio
Visual Services to Real Eyes Production dba Real Eyes Entertainment for
providing live audio, video, and staging services for commencement exercises at all
DeKalb County School District (“DCSD”) high schools.
Contract/Renewal Term:
The DeKalb County School District Board of Education (“the Board”) approved the
award for an initial one (1) year term with four (4), one (1) year options to renew
subject to Board approval on an annual basis.
• April 14, 2022 – April 13, 2023 - Initial Contract Year 1 (Effective Date) -
$250,000
• April 14, 2023 – April 13, 2024 - Contract Renewal #1 (1 of 4) - $250,000
• April 14, 2024 – April 13, 2025 - Contract Renewal #2 (2 of 4) - $250,000
• April 14, 2025 – April 13, 2026 - Contract Renewal #3 (3 of 4) - $250,000
o Current Renewal Request for the upcoming year.
• This current agenda item seeks the Board of Education approval for
the third of four (#3 of 4) one (1) year award renewal options.
Background
The Division of Operations is requesting approval of the contract renewal.
The approval is essential in order that DCSD provide well-executed, memorable
graduation ceremonies for staff and students.