Exhibit B - Data Use Agreement 2024-2025 09.17.2024 (1)

AID 1703055 · View on Simbli

Agenda Item

a. Renewal: Everyday Labs Attendance Intervention (Not to exceed $121,733)

Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the Board of Education approve the renewal of the EveryDay Labs Attendance Intervention platform for an additional year for an amount not to exceed $121,733.
Why: EveryDay Labs Intervention is proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affect students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was piloted in the DeKalb County School District (DCSD) during the second semester of the 2023-2024 school year. Upon completion of professional development for Horizon School staff members, the program was launched in March 2024. Everyday Labs monitors attendance and sends out text messages, which they refer to as nudges, to guardians when students are absent. Families have an opportunity to communicate with a bot that addresses the concern and provides resources as needed. Nudges are differentiated based on language, grade level, school, and level of absenteeism. At the conclusion of the school year, over 42K text nudges had been sent out and over 3000 families interacted with the chatbot or family support team to ask questions or address identified needs. Out of 7,127 students analyzed, 55% (or 3,954 students) showed improvement in attendance after receiving at least one text and at least one mail nudge from EveryDay Labs.

Schools also have access to the attendance dashboard via the Everyday Labs platform and can monitor parent contact and communication. The goal of the program is to reduce chronic absences, support families in developing strong attendance habits, and help families make the connection between attendance and academic success.

At its business meeting on Monday, October 16, 2023, the DeKalb Board of Education approved the purchase of EveryDay Labs for an amount not to exceed $121,733 for all Horizon Schools.
Financial impact: The estimated cost to renew the Attendance Intervention platform shall not exceed $121,733 and will be paid using Title IV Funds against charge code: 462.2100.530000.03221.7020.1779.8010.090.2024.
Contact: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services, 678-676-1918

Mrs. Denise Revels, Director of Wrap Around and Student Support, Division of Wrap Around Services, 678-676-2011

Ms. Shelly Bishop, Coordinator of Social Work Services, Division of Wrap Around Services, 678-676-2009
Status: Approved by General Counsel
                                                   EveryDay Labs Inc.
                                             303 Twin Dolphin Drive, Suite 600
                                                 Redwood City, CA 94065

                                 EVERYDAY LABS INC. DATA USE AGREEMENT


    This DATA USE AGREEMENT (this “Agreement”) is between DeKalb County School District, hereinafter referred
    to as “Data Provider,” and EveryDay Labs Inc., hereinafter referred to as “EveryDay Labs”. Data Provider and
    EveryDay Labs may hereinafter be referred to individually as a “Party,” and collectively as the “Parties.” The
    effective date of this Agreement shall be the date fully executed by both parties (the “Effective Date”).

    In addition to the terms and conditions contained herein, the following documents are attached hereto and made a
    part of this Agreement:

                       Attachment A – Description of Services
                       Attachment B – Data Transfer Standards
                       Attachment C – Contact Information



    WHEREAS, Data Provider desires to make Data (as defined below) available to EveryDay Labs for the limited
    purpose of enabling EveryDay Labs to provide the Service (as described in Attachment A) on behalf of Data
    Provider; and

    WHEREAS, EveryDay Labs is willing to provide the Service for the benefit of Data Provider to help improve
    student attendance and performance in DeKalb County School District.

    NOW, THEREFORE, the Parties hereto agree as follows:

1. SERVICES. Subject to the terms and conditions of this Agreement, EveryDay Labs will provide District with the
   services specified in Attachment A (collectively, the “Services”) during the applicable Term (as defined below). The
   Services are subject to modification from time to time (at EveryDay Labs’s sole discretion, for any purpose deemed
   appropriate by EveryDay Labs). EveryDay Labs will use reasonable efforts to give District prior written notice of
   any such modification. District will cooperate with EveryDay Labs in connection with the performance of this
   Agreement by making available such personnel and information as may be reasonably required, and taking such
   other actions as EveryDay Labs may reasonably request.

2. TERM. The term of this Agreement commences on the Effective Date and expires August 31, 2025, subject to early
   termination as provided herein (the “Term”)

3. LIMITED RIGHTS TO USE STUDENT RECORDS. District will provide the Student Records (as defined
   below) to EveryDay Labs solely for EveryDay Labs to provide the Services and otherwise exercise and fulfill its
   rights and obligations hereunder, and hereby grants to EveryDay Labs the non-exclusive, royalty-free, worldwide,
   transferable license and right to (i) internally use, copy, modify, create derivative works of, and disclose the Student
   Records to EveryDay Labs Persons (as defined below) and/or other persons authorized in writing by District solely to
   provide the Service for the benefit of District, and (ii) freely use, copy, modify, create derivative works of, disclose
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    and otherwise exploit De-Identified Aggregated Data (as defined below) for any business purposes during and after
    the Term (including without limitation, for purposes of improving, testing, operating, promoting and marketing
    products and services).

    EveryDay Labs warrants that it will comply with the requirements of FERPA with respect to the use and disclosure
    of student records.

    “Student Records” means the confidential and proprietary student-related information which District discloses to
    EveryDay Labs, including as set forth in Attachment B (Data Transfer Standards), and excludes De-Identified
    Aggregated Data. “De-Identified Aggregated Data” means data submitted to, collected by, or generated by EveryDay
    Labs in connection with District’s use (and EveryDay Labs’s provision) of the Services, but only in anonymized form
    which does not (and cannot be used to) specifically identify District, any of District’s students or any other
    individual. District shall retain ownership of any rights it may have to the Student Records. “EveryDay Labs Person”
    is (i) a director, employee, contractor, agent or affiliate of EveryDay Labs, (ii) who needs to access the Student
    Records in connection with EveryDay Labs’s provision of the Service, and (iii) is subject to confidentiality
    obligations that are no less protective of the Student Records than the terms of Section 7 of this Agreement.
    EveryDay Labs reserves the right to utilize independent contractors (e.g., third-party mailing vendors, third-party
    data integration vendors) to provide the Service. Prior to providing Student Records to such contractors, EveryDay
    Labs will enter into a separate agreement restricting the use and disclosure of Student Records in accordance with
    this Agreement.

    Except for the rights expressly granted herein, this Agreement does not give EveryDay Labs any rights, implied or
    otherwise, to the Student Records. At no time will EveryDay Labs share any Student Records with any
    non-EveryDay Labs Person without the written permission of District. EveryDay Labs shall notify District
    should EveryDay Labs become aware of any unauthorized access to Student Records. Such notification shall
    reasonably include a description of the corrective actions that will be undertaken by EveryDay Labs. Upon contract
    termination, Student Records will be cleared in accordance with Section 9.

4. DISTRICT RESPONSIBILITIES. District shall only provide the Student Records to EveryDay Labs in
   accordance with the Data Transfer Standards set forth in Attachment A. District will not, and will not permit any
   third party to: (i) reverse engineer, decompile, disassemble or otherwise attempt to discover or obtain the source
   code, object code or underlying structure, ideas or algorithms of the Services or any software, documentation or data
   related to the Services (“Software”) (provided that reverse engineering is prohibited only to the extent such
   prohibition is not contrary to applicable law); (ii) modify, translate, or create derivative works based on the Services
   or Software; (iii) use the Services or Software for timesharing or service bureau purposes or for any purpose other
   than its own internal use for its own internal benefit; (iv) use the Software or Services in any infringing, defamatory,
   harmful, fraudulent, illegal, deceptive, threatening, harassing, or obscene way; or (v) use the Services or Software
   other than in accordance with this Agreement and in compliance with all applicable laws, regulations and rights
   (including but not limited to those related to, intellectual property, consumer and child protection). District further
   represents and warrants that neither the Student Records nor the use thereof by EveryDay Labs in accordance with
   this Agreement will infringe, misappropriate or violate any rights of or agreements with a third party or any laws or
   regulations. If EveryDay Labs receives any notice or claim that any data provided to EveryDay Labs, or activities
   hereunder with respect to any such data, may infringe or violate rights of or agreements with a third party or any laws
   or regulations (a “Claim”), EveryDay Labs may, but is not required to, suspend or terminate the Service. Without
   limiting the foregoing, District will indemnify EveryDay Labs from all liability, damages, settlements, attorney fees
   and other costs and expenses in connection with any such Claim or any breach of District’s obligations in this Section
   4, as incurred.

5. WARRANTIES. Each party represents and warrants that it (i) has the authority to enter into this agreement (ii)
   will comply with applicable law, including without limitation the Family Educational Rights and Privacy Act (20
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    U.S.C. § 1232g; 34 CFR Part 99) (FERPA) and other data privacy laws. The parties shall reasonably cooperate with
    each other to facilitate compliance with these laws, regulations and standards.

6. OWNERSHIP. District shall retain ownership of any rights it may have to the Student Records. As between the
   parties, EveryDay Labs alone will retain all intellectual property rights relating to the Service, including without
   limitation (i) any processes designed, used or implemented or works authored by EveryDay Labs, and (ii) the
   Absence Reports other than information specific to the District. District grants to EveryDay Labs a non-exclusive,
   royalty-free right and license to (directly or through EveryDay Labs Persons) use and otherwise exploit the District’s
   names, marks, logos and other identifiers (“Logos”) during the Term in accordance with District’s reasonable
   trademark usage guidelines for EveryDay Labs to perform the Services hereunder, including without limitation using
   the Logos with Absence Reports. District may use the EveryDay Labs’s Logos, in accordance with EveryDay Labs’s
   relevant usage guidelines to identify and publicize the Services at conferences and education events; and (ii)
   EveryDay Labs may identify District as its customer and use District’s Logos for marketing and sales purposes,
   provided that such identification shall not state or imply an endorsement by District. Except as expressly permitted
   by this Section 6, each Party shall have a written right of approval over the use of its Logos by the other party, which
   will not to be unreasonably withheld.

7. CONFIDENTIALITY. EveryDay Labs will (i) use commercially reasonable efforts to protect the security of
   Student Records at all stages of providing the Service, (ii) use commercially reasonable efforts to limit access to
   Student Records to authorized recipients as provided in Section 3, and (iii) not at any time during or after the term of
   this Agreement disclose Student Records to any other person (other than EveryDay Labs Persons) without District’s
   prior written consent (except that notwithstanding anything else the foregoing may be disclosed as required by law,
   regulation, or valid legal process, in which case EveryDay Labs shall, unless otherwise prohibited by law, notify
   District prior to such disclosure). Notwithstanding the foregoing, the confidentiality obligations of this Section 7 do
   not apply to any information that (a) was lawfully in the possession of EveryDay Labs before receipt from District;
   (b) is or becomes publicly available through no fault of EveryDay Labs; (c) is received by EveryDay Labs, without
   use or disclosure restriction, from a third party having an apparent bona fide right to disclose the information to
   EveryDay Labs; or (d) is independently developed by EveryDay Labs without use of the Student Records. District
   may be identified as the source of the Student Records.

    While the terms of this Agreement are EveryDay Labs’s confidential information, each party may disclose the
    relationship and the existence of this Agreement.

    EveryDay Labs shall, to the extent of its liabilities under the laws of the State of Georgia, defend the District
    (including but not limited to, its directors, trustees, officers, and employees) (“District Indemnitees”) from any and
    all claims, actions or suits by unaffiliated third parties, and shall indemnify and hold the District Indemnitees
    harmless up to $1,000,000 from and against all losses, damages, costs, expenses paid or payable to such third
    party(ies) (including attorney fees, where such claims, actions or suits arise solely and directly from EveryDay
    Labs’s or an EveryDay Labs Person’s breach of the Student Record confidentiality requirements contained herein,
    provided EveryDay Labs is promptly notified of any and all threats, claims and proceedings related thereto and given
    reasonable assistance and the opportunity to assume control over the defense and all negotiations for a settlement or
    compromise; EveryDay Labs will not be responsible for any settlement it does not approve in writing. The foregoing
    is District’s sole remedy with respect to any breach of EveryDay Labs’s obligations herein relating to Student
    Records.

8. WARRANTY DISCLAIMER. OTHER THAN THE EXPRESS WARRANTIES SET FORTH IN SECTION 5,
   THE SERVICES, SOFTWARE, AND EVERYDAY LABS PROPRIETARY INFORMATION AND ANYTHING
   PROVIDED BY OR ON BEHALF OF EVERYDAY LABS IN CONNECTION WITH THIS AGREEMENT ARE
   PROVIDED "AS-IS," WITHOUT ANY WARRANTIES OF ANY KIND, AND EVERYDAY LABS (AND ITS
   AGENTS, AFFILIATES, LICENSORS AND SUPPLIERS) HEREBY DISCLAIM ALL WARRANTIES, EXPRESS
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    OR IMPLIED, INCLUDING, WITHOUT LIMITATION, ALL IMPLIED WARRANTIES OF
    MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

9. TERMINATION. Subject to earlier termination as provided below, this Agreement is for the Term as specified in
   the Order From. In the event of any material breach of this Agreement, the non-breaching party may terminate this
   Agreement prior to the end of the Term by giving thirty (30) days prior written notice to the breaching party;
   provided, however, that this Agreement will not terminate if the breaching party has cured the breach prior to the
   expiration of such thirty-day period. Either party may terminate this Agreement, without notice, (i) upon the
   institution by or against the other party of insolvency, receivership or bankruptcy proceedings (provided that if such
   proceedings are involuntary, they are not dismissed within 120 days), (ii) upon the other party's making an
   assignment for the benefit of creditors, or (iii) upon the other party's dissolution or ceasing to do business without a
   successor.

    All sections of this Agreement which by their nature should survive termination will survive termination, including,
    without limitation, restrictions, accrued rights to payment, confidentiality obligations, indemnification obligations,
    intellectual property rights, warranty disclaimers, and limitations of liability. Upon termination or expiration of this
    Agreement, District may instruct EveryDay Labs in writing to clear Student Records within sixty (60) days from the
    date of notification.

10. LIMITATION OF LIABILITY. EXCEPT FOR EITHER PARTY’S INDEMNIFICATION OBLIGATIONS, IN
    NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER (I) FOR ANY INDIRECT, PUNITIVE,
    CONSEQUENTIAL, OR SPECIAL DAMAGES, INCLUDING LOST REVENUES OR PROFITS, ARISING
    FROM BREACH OF THE TERMS IN THIS AGREEMENT, NEGLIGENCE, STRICT LIABILITY OR OTHER
    TORT, OR ANY OTHER CAUSE, OR (II) AMOUNTS, IN THE AGGREGATE, IN EXCESS OF THE FEES PAID
    OR PAYABLE TO EVERYDAY LABS HEREUNDER IN THE TWELVE MONTH PERIOD ENDING ON THE
    DATE THAT A CLAIM OR DEMAND IS FIRST ASSERTED.

11. INSURANCE. EveryDay Labs shall procure and maintain the types and minimum limits of insurance as required
    by District, covering the performance of the Service. EveryDay Labs shall procure all insurance solely from insurers
    authorized to do business on an admitted basis in the State of Georgia, or otherwise acceptable to District and their
    Office of Risk Management, or the equivalent office thereof.

12. MISCELLANEOUS. This Agreement will be governed by, and construed in accordance with, the substantive laws
    of the State of Georgia, without giving effect to any choice or conflict of law provision. Any action, suit or other
    proceeding arising under or relating to this Agreement (a “Suit”) shall be brought in a court of competent jurisdiction
    in the State of Georgia, and the parties hereby consent to the sole jurisdiction of the state and federal courts sitting in
    the State of Georgia. The Parties are independent contractors and neither party shall be deemed to be an agent or
    employee of the other party. Neither party shall have authority to make any statements, representations or
    commitments of any kind on behalf of the other party, or to take any action which shall be binding on the other party.
    Neither party may assign this Agreement without the written consent of the other party; provided that either party
    may assign all of its rights and obligations under this Agreement to a successor-in-interest in connection with a sale
    or transfer of substantially all of such party’s assets or business to which this Agreement relates. No modification or
    waiver of any provision of this Agreement or any Attachment shall be valid unless in writing and executed by
    duly-authorized representatives of both Parties. A failure by one of the Parties to this Agreement to assert its rights
    hereunder shall not be deemed a waiver of such rights. No such failure or waiver in writing by any one of the Parties
    hereto with respect to any rights shall extend to or affect any subsequent breach or impair any right consequent
    thereon. If any provision of this Agreement is or becomes invalid or is ruled invalid by any court of competent
    jurisdiction or is deemed unenforceable, it is the intention of the parties that the remainder of this Agreement shall
    not be affected. This Agreement may be executed in two or more counterparts, and by facsimile or electronic
    transmission, each of which will be deemed to be an original, but all of which together shall constitute one and the
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same instrument. This Agreement and its Exhibits and Attachments embody the entire understanding between
District and EveryDay Labs, and any prior or contemporaneous representations, either oral or written, are hereby
superseded. All notices required by or relating to this Agreement shall be in writing and shall be sent by means of
certified mail, postage prepaid, to the Parties to the Agreement and addressed, if to District, to the address set forth
on the Order Form, and if to EveryDay Labs, as follows:

                    EveryDay Labs Inc.
                    303 Twin Dolphin Drive, Suite 600
                    Redwood City, CA 94065
                    Attn: Contracts
                    Email: contracts@everydaylabs.com

or addressed to such other address as that party may have given by written notice in accordance with this provision.
All notices required by or relating to this Agreement may also be communicated by email, provided that the sender
receives and retains confirmation of successful transmittal to the recipient. Such notices shall be effective on the date
indicated in such confirmation. In the event that either party delivers any notice hereunder by means of email
transmission in accordance with the preceding sentence, such party will promptly thereafter send a duplicate of such
notice in writing by means of certified mail, postage prepaid, to the receiving party, addressed as set forth above or to
such other address as the receiving party may have previously substituted by written notice to the sender.

   IN WITNESS WHEREOF, District and EveryDay Labs have executed this Agreement as of the Effective Date.


   DISTRICT

   Signature:       ______________________________________

   Name:            ______________________________________

   Title:           ______________________________________

   Date:            ______________________________________


   EVERYDAY LABS INC.

   Signature:       ______________________________________

   Name:            ______________________________________

   Title:           ______________________________________

   Date:            ______________________________________




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                                            ATTACHMENT A
                                        DESCRIPTION OF SERVICES


EveryDay Labs will send absence reports (“Absence Reports”) in English and Spanish that use behavioral
science to provide parents and guardians with actionable information about their child’s attendance. EveryDay
Labs will use data from the District to deliver the Absence Reports Program, analyzing the data to determine
which students receive Absence Reports, determining appropriate content for each student based on their grade,
attendance record, language, and other factors, and generating, printing and mailing the Absence Reports. If
there are more eligible students than the number of planned Absence Reports, then EveryDay Labs may apply
student selection criteria to select the students most likely to benefit from receiving the intervention, considering
factors such as absences to date. Specific students may be excluded by the District, and EveryDay Labs will
exclude students whose parents or guardians have elected to opt-out of receiving Absence Reports, as well as
those with undeliverable addresses or who don’t meet other eligibility criteria.

The Absence Reports Program leverages best practices from research conducted by EveryDay Labs and others in
the field, and EveryDay Labs’s goal is to provide services that improve over time. As a result, EveryDay Labs
may from time to time suggest new approaches and make changes to the Absence Reports Program likely to
further program objectives.

EveryDay Labs will provide the following Professional Services:
   ● Parent Support Team to handle questions from report recipients and direct callers to relevant district
      resources
   ● Program Manager to provide periodic updates, answer questions, and lead information webinar trainings
      for school and district staff
   ● Program monitoring including information about students receiving Absence Reports and parent/guardian
      calls to the Parent Support Team, and students who may have out of date addresses
   ● End of year program impact analysis projecting the days of attendance generated, as well as detailing the
      number of students receiving reports by school, grade level, and student subgroup (if necessary data is
      provided)
   ● EveryDay Pro, our attendance analytics and collaboration platform, which empowers attendance teams to
      analyze data, coordinate intervention, and track student progress.
   ● EveryDay Learning Membership, our data-driven professional learning that builds staff capacity to
      improve attendance and engagement. You will have access to monthly live professional learning webinars
      filled with timely and immediately actionable attendance strategies. Additionally, your team will have
      access to a resource library of best practices and monthly webinars.




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                                             ATTACHMENT B
                                       DATA TRANSFER STANDARDS


District will provide EveryDay Labs with access to data as specified in the “EveryDay Labs Data Specification
and Transfer Standards” which contains comprehensive information on data fields and the transfer process.

A summary of key steps are as follows:
    ● Data Fields: District will provide EveryDay Labs with the following data files for all students who are
      currently enrolled in the district, as well as historical data. A complete list of the fields and transfer
      protocol can be found in the “EveryDay Labs Data Specifications and Transfer Standards”.
          ○ Roster File: One row per student. Sample fields: student ID, first name, last name, enrollment
              date, un-enrollment date, school, grade, mailing address(es), contact information, demographic
              information, home language, exclusion flag
          ○ Daily Attendance File: One row per attendance event. Sample fields: student ID, attendance
              date, attendance code
          ○ Period Attendance File (Optional): One row per attendance event. Sample fields: student ID,
              attendance date, attendance code
          ○ Exclusion File (Optional): One row per student who school site or district staff would like to
              exclude from receiving Absence Reports. Sample fields: student ID, first name, last name, school,
              grade
    ● Executing the Data Transfers: EveryDay Labs will host a secure, FERPA-compliant data transfer
      protocol through which the District will transfer all required data files. Additional details can be found in
      “EveryDay Labs Data Specification and Transfer Standards.”

Note: These data specifications and transfer standards are subject to change.




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                                        ATTACHMENT C
                                     CONTACT INFORMATION


 District Information
 District Name:                             Principal Contact:
 Address:                                   Title:
                                            Phone:
                                            Email:
 Billing Contact:                           Data Contact:
 Phone:                                     Phone:
 Email:                                     Email:




 EveryDay Labs Contacts
 Program Manager: Emily Cunningham          Sales & Contracts: Emily Bailard
 Phone: 650-641-9485                        Phone: 650-641-9485
 Email: emilyc@everydaylabs.com             Email: contracts@everydaylabs.com
 Billing Contact: Victor Aguayo
 Email: ar@everydaylabs.com




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