Agenda Item
a. BrainPOP Digital Content Renewal (Not to exceed $205,424.55)
Summary: Presented by: Ms. Monika Davis, Chief Information Officer, Division of Information & Instructional Technology
Request: It is requested that the Board of Education approve the renewal of BrainPOP and BrainPOP, Jr., with BrainPOP, Inc. at a cost not to exceed $205,424.55.
Why: The purpose of the agenda item is to approve the annual license for the district’s BrainPOP and BrainPOP, Jr. Subscriptions.
Details: BrainPOP is a group of educational websites with over 1,000 short, animated movies for students in grades K-12. Together with quizzes and related materials, BrainPOP covers the subjects of science, social studies, English, math, engineering and technology, health, arts, and music.
It provides engaging and creative ways to explain complex concepts to students. It is a trusted learning resource that supports core and supplemental subjects and provides access to millions of learners worldwide.
For the 2023 - 2024 school year, the DeKalb County School District’s BrainPOP use data includes:
Unique Users
Total Logins
Students
Teachers
Students
Teachers
BrainPOP
49,723
3,686
536,539
59,154
BrainPOP, Jr.
33,533
2,707
254,894
43,069
BrainPOP Science
6,813
563
26,567
2,435
Total
90,069
6,956
818,000
104,658
BrainPOP continues to be an essential tool utilized by students and teachers to support learning, both virtually and in person. Both BrainPOP and BrainPOP, Jr. are now the most used applications in our Launchpad portal.
These engaging educational sites have numerous subscribers nationally and globally. District subscribers similar to the demographics and size of the DeKalb County School District include, but are not limited to Austin ISD (TX), Northside ISD (TX), Milwaukee Public School District (WI), School District of Orange County (FL), and School District of Palm Beach (FL).
Pursuant to Board of Education Policy DJE, the purchase of BrainPOP does not require a competitive bid because it meets the policy definition of a sole source. The DeKalb County School District has purchased BrainPOP services for 12+ years with consistent data to support continuous renewal. The DeKalb County School District utilizes BrainPOP to help deliver on the district’s promise to continue providing learning for all students.
Financial impact: $205,424.55
General Funds
100.1000.561200.00011.7600.9990.0308.070.0000
Contact: Ms. Monika Davis, Chief Information Officer, Division of Information & Instructional Technology, 678.676.1274
Effective: June 2024
Status: Approved by General Counsel
January 3, 2023
Re: BrainPOP LLC – Sole Source Letter
To Whom It May Concern:
This letter is written to confirm that BrainPOP LLC is the sole source provider of the following products
in the United States:
BrainPOPⓇ, BrainPOP Jr.Ⓡ, BrainPOP EspañolⓇ, BrainPOP ELLⓇ , BrainPOP FrancaisⓇ, and
BrainPOP Science™.
Additionally, these BrainPOP products are protected by copyrights, trademarks and service marks.
There are no other items or product practically available that offers the same purpose or function, and
BrainPOP LLC determines the prices for above-named products because of exclusive distribution and
marketing rights (in certain territories there are additional non-exclusive resellers appointed by BrainPOP
LLC that are subject to its pricing).
For further information, please feel free to contact us at 212.574.6000 or at legal@brainpop.com.
Sincerely,
Shiri Levi-Kluska
SVP, General Counsel, BrainPOP
71 West 23rd Street, 17th Floor • New York, NY 10010
brainpop.com • jr.brainpop.com • ell.brainpop.com