Agenda Item
a. EveryDay Labs Attendance Intervention (Not to exceed $121,733) (Updated 10.10.2023)
Summary: Presented by: Kisha K. Towns, Ph.D., Chief, Wrap Around Services, Division of Equity and Student Empowerment
Request: It is requested that the Board of Education approve the purchase of EveryDay Labs in an amount not to exceed $121,733 for all Horizon Schools.
Why: EveryDay Intervention is proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absence disproportionately affects students due to systemic barriers. EveryDay Intervention provides families of these students with proactive support that helps them access learning opportunities. EveryDay Intervention is a research based and proven effective solution that promotes student achievement by reducing absences and increases access to learning opportunities.
Details: EveryDay Intervention, is the only PreK-12 attendance intervention to receive the Strong Evidence rating from Evidence for ESSA out of Johns Hopkins University. The program delivers a 11-15% reduction in chronic absence rates by proactively engaging families with information and resources that help them overcome barriers to student attendance. This is a web-based platform that provides real time analysis of attendance trends and patterns at the district, school, and student level. With easy-to-understand data cuts and visualizations, this powerful tool allows attendance and MTSS teams to identify and target interventions aligned to systemic and individual attendance barriers. Paired with the professional learning, practitioners will be able to use real-time district data to further develop their teams and intervention strategies. The professional learning is designed to help increase the efficacy of district and school attendance initiatives. At the core of each is the understanding that more equitable access to information and resources fosters a culture of success for students, families, and educators.
The program harnesses the power of absence data as an early warning indicator. When students in the district are at-risk of becoming off track for success, missing 5% or more of days, their families automatically begin to receive personalized, differentiated nudges via text and mail.
The nudges help prevent one-off absences that add up to missed learning milestones. The nudges honor families’ agency over attendance by:
Offering a problem-solving partnership that makes support more accessible
Providing clear information about the number of and dates of absences
Helping them make connections between attendance and their student’s success
Developing strong attendance habits early to help prevent and reduce chronic absence
Program steps:
Step One: EveryDay Labs develop a customized communication calendar that will maximize the impact of the program based on your district’s academic calendar.
Step Two: They receive daily attendance data by automating or integrating with your Student Information System and begin to monitor student attendance.
Step Three: They send families personalized nudges by text and mail, in their home language. The nudges are differentiated based on a student’s grade level, school, and level of absenteeism. For help with attendance barriers, families can access supports via our on-demand Family Support Bot or multilingual Family Support Team.
Step Four: They provide actionable reporting twice a year to help districts identify trends, patterns, and barriers to attendance, as well as weekly downloadable reports, along with up to two check-in surveys to help get qualitative feedback from families.
Financial impact: The estimated cost is $121,733 dollars per year based on 15,752 students: Program Management & Design $10,000 and Analytics Licenses (text nudges & support bot, mail nudges, check-in surveys, EveryDay Pro MTSS Platform) $118,140,00 with a discount of $6,407.00.
The purchase amount not to exceed $121,733 will be paid using: ESSER and Title IV Funds.
Contact: Kishia K. Towns Ph.D., Chief, Wrap Around Services, Division of Equity and Student Empowerment, 678-676.1913
Effective: SY23-25
Scope of Work for DeKalb County School District:
EveryDay Intervention:
As described below, EveryDay Labs and District will work together to implement a personalized intervention and engagement solution
for up to 15,752 students designed to support student success by preventing student absenteeism, engaging students’ families, and
connecting families to district supports.
The scope will include:
● EveryDay Labs will send up to 18,903 Mail Nudges* in English and Spanish and unlimited Text Nudges** for up to 15,752
students in English and Spanish based on a delivery calendar and student eligibility criteria mutually agreed upon by EveryDay
Labs and District
● 24/7 Family Support Bot to help families with barrier-specific needs by directing them to the right resource or connecting them
to our Family Support Team for more complex issues
● Access to the Family Support Team, which provides families with one-on-one support by phone during business hours to help
connect them to resources that address their student’s attendance barriers
● Program Manager to support the program’s implementation, provide periodic updates, answer questions, and lead professional
learning sessions for school and district staff
● Weekly reporting including information about mail & text nudges sent at the student, school, and district level, resources
families have requested and engaged with, and flags for incorrect contact information
● Quarterly engagement reports
● Biannual program impact analysis
EveryDay Labs will use data from the District to deliver EveryDay Intervention, analyzing the data to determine which students receive
each type of personalized intervention, determining appropriate content for each student based on their grade, attendance record,
language, school, and other factors. Specific students may be excluded by the District through the process described in the EveryDay
Labs Data Specification and Transfer Standards. EveryDay Labs will also exclude students whose parents or guardians have elected to
opt-out of receiving program communications (Mail or Text Nudges), as well as those who do not meet other eligibility criteria (e.g.
undeliverable address or phone number). EveryDay Labs will generate, print, and deliver/mail the Mail Nudges and Text Nudges.***
The scope of this agreement also includes:
● EveryDay Pro, our attendance analytics and collaboration platform, which empowers attendance teams to analyze data,
coordinate intervention, and track student progress.
● EveryDay Learning Membership, our data-driven professional learning that builds staff capacity to improve attendance and
engagement. Your district’s dedicated Program Manager will deliver at least three sessions throughout the year. Additionally,
your team will have access to a resource library of best practices and monthly webinars.
*Estimated # of Nudges; exact number will depend on actual data and student attendance. Additional Mail Nudges can be purchased at the District’s option for $1.25
each.
**Text Nudges are sent to one phone number per student
***Data Consultant can be provided to assist the District with SIS automation for $5,000 for up to 50 hours of consulting.
Fees: $121,733.00
Payment Schedule: Term: The term of this Agreement commences on the Effective
Upon contract signature: $121,733.00 Date and expires 12 months from the effective date, subject to
early termination as provided herein (the “Term”).