Agenda Item
a. EveryDay Labs Attendance Intervention (Not to exceed $121,733) (Updated 10.10.2023)
Summary: Presented by: Kisha K. Towns, Ph.D., Chief, Wrap Around Services, Division of Equity and Student Empowerment
Request: It is requested that the Board of Education approve the purchase of EveryDay Labs in an amount not to exceed $121,733 for all Horizon Schools.
Why: EveryDay Intervention is proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absence disproportionately affects students due to systemic barriers. EveryDay Intervention provides families of these students with proactive support that helps them access learning opportunities. EveryDay Intervention is a research based and proven effective solution that promotes student achievement by reducing absences and increases access to learning opportunities.
Details: EveryDay Intervention, is the only PreK-12 attendance intervention to receive the Strong Evidence rating from Evidence for ESSA out of Johns Hopkins University. The program delivers a 11-15% reduction in chronic absence rates by proactively engaging families with information and resources that help them overcome barriers to student attendance. This is a web-based platform that provides real time analysis of attendance trends and patterns at the district, school, and student level. With easy-to-understand data cuts and visualizations, this powerful tool allows attendance and MTSS teams to identify and target interventions aligned to systemic and individual attendance barriers. Paired with the professional learning, practitioners will be able to use real-time district data to further develop their teams and intervention strategies. The professional learning is designed to help increase the efficacy of district and school attendance initiatives. At the core of each is the understanding that more equitable access to information and resources fosters a culture of success for students, families, and educators.
The program harnesses the power of absence data as an early warning indicator. When students in the district are at-risk of becoming off track for success, missing 5% or more of days, their families automatically begin to receive personalized, differentiated nudges via text and mail.
The nudges help prevent one-off absences that add up to missed learning milestones. The nudges honor families’ agency over attendance by:
Offering a problem-solving partnership that makes support more accessible
Providing clear information about the number of and dates of absences
Helping them make connections between attendance and their student’s success
Developing strong attendance habits early to help prevent and reduce chronic absence
Program steps:
Step One: EveryDay Labs develop a customized communication calendar that will maximize the impact of the program based on your district’s academic calendar.
Step Two: They receive daily attendance data by automating or integrating with your Student Information System and begin to monitor student attendance.
Step Three: They send families personalized nudges by text and mail, in their home language. The nudges are differentiated based on a student’s grade level, school, and level of absenteeism. For help with attendance barriers, families can access supports via our on-demand Family Support Bot or multilingual Family Support Team.
Step Four: They provide actionable reporting twice a year to help districts identify trends, patterns, and barriers to attendance, as well as weekly downloadable reports, along with up to two check-in surveys to help get qualitative feedback from families.
Financial impact: The estimated cost is $121,733 dollars per year based on 15,752 students: Program Management & Design $10,000 and Analytics Licenses (text nudges & support bot, mail nudges, check-in surveys, EveryDay Pro MTSS Platform) $118,140,00 with a discount of $6,407.00.
The purchase amount not to exceed $121,733 will be paid using: ESSER and Title IV Funds.
Contact: Kishia K. Towns Ph.D., Chief, Wrap Around Services, Division of Equity and Student Empowerment, 678-676.1913
Effective: SY23-25
Chronology of the Agenda Item
This request is to establish a student attendance intervention and
communication service using a web-based subscription contract to increase
attendance, reduce absences, improve family’s capacity to track attendance,
increase access of families to critical resources for improving student achievement.
The Agreement will be on an annual subscription basis through October 2025. The
cost is $121,733.00 per year.
Under this contract, the vendor will furnish professional development to all
employees working with student attendance and existing student information
system. The use of this contract will provide access to the web-based platform on a
twenty-four (24) hour, seven (7) days a week basis. This contract will be used to
provide services that include integration with the existing student information
system, enrollment of all students into the system, personalized “nudges” (texts) to
families in their home language, access to families to on-demand Family Support
Bot or a multilingual Family Support Team, generate actionable reports twice a year
and surveys to get qualitative feedback from families, analysis of attendance trends
and patterns using school and district level data, support MTSS teams to identify
and target interventions aligned to systemic and individual attendance barriers.
Professional learning sessions will be scheduled to increase the capacity of school
and district level teams to provide data driven interventions and family outreach for
improving student achievement through consistent attendance.
The District has not used this vendor before. This request is for year 1 of 2
contract years available through TIPS Cooperative Agreement #210301 subject to
TIPS exercising its 1-year renewal option.