Agenda Item
i. Approval of Independent Contractor Agreement (ICA) - Hudl dba Agile Sports Technologies (exceeds $50,000.00 with a total contract value not to exceed $114,000.00)
Summary: Presented by: Mr. Richard H. Boyd, Director of Design & Construction, Division of Operations
Request: It is recommended that the Board of Education authorize the Superintendent to execute the Hudl dba Agile Sports Technologies ICA that exceeds $50,000.00 with a total contract value not-to-exceed $114,000.00.
Why: This request is to authorize the Superintendent to execute the Hudl ICA to provide a platform for video review and performance analysis to DeKalb County School District’s Athletic programs, supporting equitable resources & access for all coaches and athletes.
Details: On October 18, 2021, the Board of Education approved the revision of Board Policy DJE to require Board approval for any Independent Contractor Agreements with a total cost of $50,000.00 or more.
Hudl will provide a platform where every student-athlete can build a custom recruiting profile with academic and athletic stats, game video, highlights, and contact information. Coaches can send recruiting profiles to a recruiter’s email through Hudl.
Financial impact: The total budget for the Hudl is allocated from the cost code (100.2600.530000.00011.7090.9990.8010.040.0000) from the Athletic Department’s General Fund Budget in the amount not to exceed $114,000.00 for FY23.
Contact: Mr. Richard H. Boyd, Director of Design & Construction, 678-676-1483
Mr. James P. Jackson, Executive Director of Athletics, 678-676-1824
Mr. Erick Hofstetter, Chief Operating Officer, 678-676-1475
Effective: Upon board approval
Status: Approved by general counsel
DocuSign Envelope ID: B2697834-3B04-4ECE-A445-64BA0970F948
April 4, 2022
To Whom It May Concern:
This letter is to confirm that Agile Sports Technologies, Inc. dba Hudl (“Hudl”) is the sole source provider
of the following products, singularly and/or in combination:
Hudl Sportscode
Studio Coda
Wyscout Hudl GamePass
Hudl Assist Hudl Focus
Hudl Focus Indoor Hudl Focus Outdoor
Hudl Focus Flex Hudl Sideline
Replay Volleymetrics
Hudl’s suite is an integrated video capture, editing, and distribution solution developed for athletic teams
of all levels, from youth recreational to professional. Hudl’s suite is the sole source for providing an
integrated solution for every state of the video analysis process.
Hudl’s products are sold and supported only by Hudl. There are no resellers, agents or dealers authorized
to represent these products aside from Hudl.
While there are other products available that provide some portion of similar products, there are no other
like products available for purchase that offer the same integrated purpose and function, and competition
is precluded for the above-named products by the existence of exclusive distribution and marketing rights.
Attached is a more detailed description of Hudl’s suite of products for your information. If you desire
additional information, please don’t hesitate to contact Hudl at legal@hudl.com or visit our website at
www.hudl.com. Thank you for your interest in our products.
Sincerely,
Matt Mueller
Chief Operating Officer
matt.mueller@hudl.com
Attachment
DocuSign Envelope ID: B2697834-3B04-4ECE-A445-64BA0970F948
Attachment: Product Information for Hudl
Agile Sports Technologies, Inc. is the sole provider in the United States of the integrated Hudl software
and hardware suite and each of its individual components. Hudl’s suite is an integrated video capture,
editing and distribution solution developed for athletic teams of all levels, from youth recreational to
professional. Hudl’s suite is the sole source providing an integrated solution for every stage of the video
analysis process:
1. Capture
a. Hudl Sideline: An instant replay solution allowing for review from up to two angles. Coaches can
use a Hudl camera, an iPad or an iPhone to record plays for instant review by everyone on the
sideline and in the press box. The portable router acts as the bridge between all recording and
viewing devices, with no internet or computer needed. It integrates seamlessly with the existing
Hudl platform, allowing for immediate upload of all video after the game.
b. Hudl Focus (camera): A fully automated, proprietary camera system built to record and upload
scheduled events all on its own. With a secure mount designed to fit most indoor facilities, Focus
can integrate with multiple Hudl accounts to capture an entire organization’s games and practices,
saving coaches and ADs the trouble of finding volunteers or expensive professionals.
2. Analyze
a. Hudl: Allows users to review, analyze, store, and distribute video using a web-based platform.
b. Sportscode: Gamebreaker and Sportscode (both powered by Hudl) allow users to conduct
advanced, customizable analysis from their laptop or, via Coda, a compatible mobile device. Users
can also capture and tag live games with Sportscode.
c. VolleyMetrics: Volleyball-specific web-based platform permits teams to analyze and share video
from an exclusive library of matches, complete with crucial volleyball-centric data.
d. Hudl Play Tools: Coaches can log in to the web platform to create detailed play diagrams for
offense, defense and special teams, with the capacity to link the diagrams directly to their video
on Hudl.
e. Hudl Assist: Maximum 24-hour turnaround on full game breakdowns with a 95% accuracy rating.
Completed breakdowns automatically generate interactive reports, including scores for player and
team performance. Coaches can then choose to add, edit or delete stats and create custom
playlists.
f. Auto-Markup: Automatically converts game video into distinct clips based on the user pressing
record and stop at the beginning and end of each play, or by algorithms designed to recognize
the beginning of a new play.
g. Intercut: Allows a user to merge multiple angles of video with the click of a button. Coaches can
view a play recorded from the press box or bleachers immediately followed by a clip of the same
play recorded from a camera in the end zone.
h. Synchronize Angles: A feature in the Hudl Video Editor built to automatically synchronize clips
from all angles.
3. Connect
a. Hudl Replay: Allows a single user to distribute video analysis from Sportscode to connected
devices in seconds, all over a private, portable network.
DocuSign Envelope ID: B2697834-3B04-4ECE-A445-64BA0970F948
b. Export Video: Through Hudl’s platform, users can export video in a variety of formats, or publish
clips and breakdown data to secure, off-site servers.
c. League Exchange: Allows the user to share video, on an opt-in basis, with all other teams in the
identified group (league, conference, etc.) simultaneously.
d. Direct Exchange: Allows the user to exchange video directly with another team.
Core features available through the web-based distribution platform*:
1. Unlimited accounts for players and coaches: Each team has an unlimited number of accounts
at their disposal. Typically, all coaches and players have their own accounts for access to all team
tools.
2. Access from anywhere: Any user can access all the tools the service provides from anywhere an
internet connection is available. Free mobile apps for Android and iOS allow users to log in from
most phones and tablets. The system also works on many browsers including Internet Explorer,
Firefox and Safari on both PCs and Macs.
3. Simultaneous online data breakdown: One of the most tedious activities is entering breakdown
information after a game. With Hudl, all coaches can enter data for a single game at the same
time. The service intelligently merges all data entered from multiple computers into one master
copy.
4. Stats and reports: Once breakdown data has been completed, the service allows the user to
prepare a number of reports to analyze and spot tendencies within the data.
5. Custom reports: The service provides a full suite of reports already prepared for the user, with
the flexibility for a coach to build their own reports to see more specific information. Users can
interact with any report by clicking on a statistic to view video associated with that number.
Reports can also be printed for use during the game.
6. Create and share notes: All users can pause the video at any time and make notes, either as text
or ink, to point out the highs and lows of a given play. Once these notes are made, they can be
shared with other coaches and players for review. This allows coaches to communicate with
players, and vice versa, even when they aren't in the same room.
7. Filter data: All users can filter video based on the complete breakdown, with the option to save
those filters to use again later. The filtered clips can also be saved as a new playlist and instantly
shared to anyone on the team. The recipient is notified via email that a new playlist was shared
and can click the link in the email to view the playlist on Hudl.
8. Film exchange: Any team that uses the service can exchange an unlimited amount of video with
other schools using the same service. After the exchange is made, the video is automatically
added to the recipient's video library. Coaches can choose exactly what data, if any, is shared
with the video, and an escrow system ensures that both teams share the appropriate games
before access is granted to either team.
9. Highlight pages: Each player has his or her own page on which they can display the plays they've
tagged as personal highlights. With the click of a button, he or she can share that highlight reel
with family, friends and recruiters. Players can also order a DVD or downloadable file to save all
of their highlights from the service.
10. Recruiting: All highlight video can be sent directly to colleges digitally. The service to receive is
free for all college coaches with a verified email address, making it easier for players to be seen
by any college that may have interest.
11. Presentations: Coaches can build PowerPoint-like presentations within the service. The feature
includes the ability to quickly insert video, images and play cards directly into the slides and share
the presentation with other members of the team.
12. Unlimited installs of uploading tools: There is no limit to the number of times a team can install
an uploading tool. Each coach can have a copy installed on their work computer, their home
computer and any other system they would like. This means video can be published to the web
platform from virtually anywhere.
DocuSign Envelope ID: B2697834-3B04-4ECE-A445-64BA0970F948
In addition to the direct features listed above, other services are offered to ensure success:
1. Support: All coaches receive world-class phone, chat and email support.
2. Free updates: Software programs are constantly being improved. Updating to the newest
version of a program can often be a costly and time-consuming experience. All updates are
free and automatic (no matter how big or small it may be).
3. Training sessions: Training sessions are offered online in a group setting. Individual training
sessions can also be scheduled via email.
4. All sports offered: The suite works for all sports, with pricing options for one or several
packages.
5. Team allotments: With the purchase of the service, the varsity, junior varsity and freshman
teams have their own library for storing video, reports, highlights, etc.
6. Team messaging: Teams can stay connected through messages and attachments sent
directly from Hudl and delivered via email or text.
7. Hudl app: Every user with a valid Hudl login has access to the free apps for Android and iOS.
Within that app, they can view, exchange and break down video, as well as access Hudl
playbook and live tagging/uploading.
*The availability of the described features varies based on subscription level.