Personnel of the DeKalb County School District shall not advertise instructional materials, school supplies, or other items which may be available for purchase in stores and other commercial establishments. Personnel shall not sell reference books, magazines, dictionaries, other instructional books, manuals, or school supplies to parents or to pupils.
Advertising materials, such as flyers, posters, signs, coupons, discount offers, and other printed or electronic materials, shall not be distributed by teachers, staff, or students or displayed on school property except in the following circumstances:
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Schools may be permitted to use and distribute materials imprinted with a business or industry name or logo if the materials are to be used for instructional or incentive purposes in conjunction with an official School Support Organization, such as parent-teacher-student associations and booster clubs.
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Upon request by the local school principal, the Superintendent or designee may approve advertisements in programs or calendars for extracurricular or athletic activities, in school newspapers, or in school annuals or yearbooks. Revenues generated through such advertising must be used to support educational, extracurricular, or athletic activities at the local school.
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Upon request by the local school principal, the Superintendent or designee may approve advertisements in high school athletic stadiums and gymnasiums. Signage size, location, and content must by approved in advance by the Superintendent or designee. The Superintendent may approve advertisements at District-wide athletic stadiums only if the advertisement is temporary and displayed only for the duration of a particular event involving the requesting school. Revenues generated through such advertising must be used to support educational, extracurricular, or athletic activities at the local school.
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School property or facilities may be used for advertising purposes with the prior approval of the DeKalb County Board of Education. Revenues generated through such advertising must be used to support educational, extracurricular, or athletic activities at the local school. Under no circumstances shall any such advertising activity interfere with the educational process.