Agenda Item
a. Renewal: EveryDay Labs Attendance Intervention (Not to Exceed $144,188.15)
Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the DeKalb County Board of Education approve the renewal of the EveryDay Labs agreement for an amount not to exceed $144,188.15.
Why: EveryDay Labs Intervention is proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affects students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was implemented by DCSD during the second semester. Following the completion of professional development for the staff at Horizon School, the program officially launched in March 2024. EveryDay Labs tracks student attendance and sends text messages, known as nudges, to guardians when students are marked absent. Families can interact with a bot that addresses their concerns and offers necessary resources. The nudges are tailored according to language, grade level, school, and the extent of absenteeism. Schools can access the attendance dashboard through the Everyday Labs platform, allowing them to monitor communications and contact with parents.
Financial impact: The projected annual cost for renewing EveryDay Labs is $144,188.15, which is calculated based on a student population of 23,752. This amount includes expenses for Program Management & Design, as well as Analytics Licenses, which cover text nudges, a support bot, mail nudges, check-in surveys, truancy mailings, and the EveryDay Pro MTSS Platform. A discount of $7,588.85 has been applied. The total purchase amount will not exceed $144,188.15 and will be funded through Title IV Funds.
Contact: Kishia K. Towns, Ph.D., Chief, Wrap Around Services, Division of Wrap Around Services, 678-676-1811
Shelly K. Bishop, Director of Wrap Around and Student Support, Division of Wrap Around Services, 678-676-2009
Effective: September 2026
Status: Approved by the Office of Legal Affairs.