Agenda Item
a. Renewal: EveryDay Labs Attendance Intervention (Not to Exceed $144,188.15)
Summary: Presented by: Kishia K. Towns, Ph.D., Chief of Wrap Around Services, Division of Wrap Around Services
Request: It is requested that the DeKalb County Board of Education approve the renewal of the EveryDay Labs agreement for an amount not to exceed $144,188.15.
Why: EveryDay Labs Intervention is proven to reduce absenteeism among students from communities experiencing marginalization. Research shows chronic absences disproportionately affects students due to systemic barriers. EveryDay Labs Intervention provides the families of these students with proactive support that helps them access learning opportunities. EveryDay Labs Intervention is a research-based and proven effective solution that promotes student achievement by reducing absences and increasing access to learning opportunities.
Details: EveryDay Labs was implemented by DCSD during the second semester. Following the completion of professional development for the staff at Horizon School, the program officially launched in March 2024. EveryDay Labs tracks student attendance and sends text messages, known as nudges, to guardians when students are marked absent. Families can interact with a bot that addresses their concerns and offers necessary resources. The nudges are tailored according to language, grade level, school, and the extent of absenteeism. Schools can access the attendance dashboard through the Everyday Labs platform, allowing them to monitor communications and contact with parents.
Financial impact: The projected annual cost for renewing EveryDay Labs is $144,188.15, which is calculated based on a student population of 23,752. This amount includes expenses for Program Management & Design, as well as Analytics Licenses, which cover text nudges, a support bot, mail nudges, check-in surveys, truancy mailings, and the EveryDay Pro MTSS Platform. A discount of $7,588.85 has been applied. The total purchase amount will not exceed $144,188.15 and will be funded through Title IV Funds.
Contact: Kishia K. Towns, Ph.D., Chief, Wrap Around Services, Division of Wrap Around Services, 678-676-1811
Shelly K. Bishop, Director of Wrap Around and Student Support, Division of Wrap Around Services, 678-676-2009
Effective: September 2026
Status: Approved by the Office of Legal Affairs.
CHRONOLOGY
EveryDay Labs
Contract Renewal (2026–2027 School Year)
Scope:
This request is to establish a student attendance intervention and communication service
using a web-based subscription contract to increase attendance, reduce absences,
improve family’s capacity to track attendance, increase access of families to critical
resources for improving student achievement.
The renewal agreement will be for a one-year subscription to run through August 31, 2027.
The cost is $144,788.15. Under this contract, the vendor will provide professional
development to all employees working with student attendance and existing student
information system. The use of this contract will provide access to the web-based platform
on a twenty-four (24) hour, seven (7) days a week basis. This contract will be used to
provide services that include integration with the existing student information system,
enrollment of all students into the system, personalized “nudges” (texts) to families in their
home language, access to families to on-demand Family Support Bot or a multilingual
Family Support Team, generate actionable reports twice a year and surveys to get
qualitative feedback from families, analysis of attendance trends and patterns using
school and district level data, support MTSS teams to identify and target interventions
aligned to systemic and individual attendance barriers. Professional learning sessions will
be scheduled to increase the capacity of school and district-level teams to provide data
driven interventions and family outreach for improving student achievement through
consistent attendance.
Contract/Renewal Term:
The DeKalb County School Board of Education approved the initial agreement with
EveryDay Labs an attendance intervention platform.
Renewal Term: September 1, 2026 – August 31,2027 for an amount not to exceed
$144,188.15.
Summary:
The proposed partnership with EveryDay Labs supports DCSD Strategic Goal Area 1:
Student Academic Success with Equity and Access, Strategic Goal Area 2: School, Family,
and Community Engagement, and Strategic Goal Area 4: Culture and Climate. Since
February 2024, EveryDay Labs has supported the district’s efforts to address chronic
absenteeism through targeted family communications, professional learning, and an MTSS
attendance dashboard that provides actionable data, individualized interventions, and
case management tools.